Pardot Consultant

3 weeks ago

Bengaluru, India Find Next Hire Full time
We are hiring for our client

Vlaunchu.Job Title:

Pardot Consultant Experience Required:

48 Years Location:

Remote CTC : 22LPA

Job Description: We are looking for a skilled Pardot Consultant with 48 years of experience to join our team. The ideal candidate will have a deep understanding of Pardot and Salesforce with proven experience in implementing and configuring Pardot solutions as well as working with the Salesforce Connector.

Key Responsibilities:

Pardot Implementation & Configuration:

Lead the implementation and configuration of Pardot ensuring seamless integration with Salesforce using the Salesforce Connector.Automated Campaigns:

Design implement and monitor automated campaigns across email and web channels to drive engagement and conversion.Marketing KPIs:

Analyze and report on marketing KPIs focusing on email marketing performance and conversion metrics.Salesforce Features:

Set up and manage Salesforce features such as Engagement History Campaign Influence B2B Marketing Analytics and the draganddrop email builder.Lead Qualification:

Manage the Pardot lead qualification process including grading and scoring to optimize lead nurturing and conversion.Engagement Studio:

Utilize Engagement Studio to set up and maintain effective lead nurturing programs.Pardot Administration:

Administer the Pardot ecosystem ensuring best practices are followed and new features are effectively utilized.HTML/CSS:

Use HTML and CSS to create and customize landing pages forms and email templates within Pardot.Salesforce Marketing Cloud:

A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus as well as experience with technology architecture and development.Required Qualifications:

Pardot Expertise:

At least 3 years of handson experience with Pardot including at least three successful Pardot implementations.Salesforce Experience:

At least 2 years of experience in delivering Salesforce marketing automation projects with experience using Sales Cloud APEX and Lightning Web Components (LWC).Certifications:

Certified Pardot Consultant (Pardot Specialist certification is a plus).Pardot API:

Experience using the Pardot API to integrate thirdparty systems.Marketing Automation:

Familiarity with other marketing automation platforms such as Salesforce Marketing Cloud is desirable.Technical Skills:

Basic understanding of LWC and REST APIs.Good to Have Skills:

Salesforce Marketing Cloud (SFMC):

Working knowledge of SFMC is an advantage.Pardot Specialist Certification:

Having this additional certification is beneficial.HTML/CSS:

Proficiency in these for creating customized content in Pardot.

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