Sr. Marketing Manager

About Axy Axy is transforming how science advances by reimagining collaboration tools for researchers. We're building AI-powered platforms that help scientists discover, connect, and collaborate more effectively - from conferences to everyday research activities. Made by scientists, for scientists - our founding team combines deep scientific expertise (PhD in Neuroscience) with proven entrepreneurial success. We're winners of VentureKick Stage 3 , Switzerland's premier startup accelerator, and we're backed by a mission to accelerate scientific progress globally. We're at an exciting inflection point: our products are live, early traction is strong, and we're ready to scale. Now we need a marketing leader to help us reach millions of researchers worldwide. The Opportunity We're hiring our first marketing hire - a Senior Marketing Manager who will build and own Axy's entire marketing function from the ground up. This is a rare opportunity to shape marketing strategy across two distinct products serving the global scientific community: B2B Product : Experience platform for scientific conferences B2C Product : Consumer app for researchers and academic communities You'll start as a hands-on executor, building strategies and running campaigns yourself. As we grow, you'll hire and lead a team, with potential to grow into leadership roles as the company scales. This role is perfect for someone who gets excited about: Building marketing from zero to one Wearing multiple hats (strategist, executor, analyst, storyteller) Working with a mission-driven product that genuinely helps people The challenge of marketing to both enterprises AND consumers What You'll DoIn Your First 3 MonthsDevelop comprehensive marketing strategies for both B2B and B2C products Launch campaigns to drive user acquisition for our consumer product Build sales enablement assets (case studies, decks, messaging) for our B2B product Set up marketing infrastructure: website optimization, analytics, email marketing, ad platforms Create content that resonates with researchers and scientific organizations Run experiments across channels to find product-market-channel fit In Your First YearOwn and hit growth targets for both products (users, pipeline, revenue influence) Build repeatable acquisition channels and growth loops Establish Axy as a recognized brand in the scientific community Launch and optimize performance marketing campaigns Create viral mechanics and referral programs for B2C growth Support sales team with ABM campaigns and demand generation for B2B Begin hiring your first team members as we scale As You GrowBuild and lead the marketing team (growth, content, design, demand gen) Shape company-wide go-to-market strategy Own brand positioning and messaging across all products Scale marketing operations to reach millions of researchers globally Grow into a leadership role (potential path to CMO as company scales) What We're Looking ForMust-Haves1. 5+ years of marketing experience with strong B2C growth marketing background You've driven user acquisition, activation, and retention for consumer products You know how to build viral loops, referral programs, and growth flywheels You're comfortable with performance marketing (Google Ads, Facebook, paid social) You understand product-led growth and know how to optimize funnels 2. Hands-on execution skills You can write compelling copy, design campaigns, set up ads, and analyze data yourself You don't need a team to get things done - you roll up your sleeves You're scrappy and resourceful, making the most of limited budgets 3. Data-driven mindset You live in analytics, run experiments, and make decisions based on numbers You can set up tracking, build dashboards, and report on what matters You understand metrics like CAC, LTV, viral coefficient, conversion rates 4. Strategic thinking You can build marketing strategies from scratch You know how to prioritize channels and allocate resources You can balance short-term execution with long-term brand building 5. Startup mentality You thrive in ambiguity and fast-paced environments You're comfortable with changing priorities and wearing multiple hats You take ownership and deliver results with minimal supervision Nice-to-HavesExperience marketing to academic, research, or scientific audiences B2B/enterprise marketing experience (ABM, sales enablement, demand gen) SaaS or tech product marketing background Experience building marketing teams from 0→1 Understanding of SEO, content marketing, and community building Design skills or ability to create basic marketing assets Who You AreSelf-starter : You don't wait for direction - you identify opportunities and execute Curious learner : You stay updated on marketing trends and love testing new channels Results-oriented : You're obsessed with hitting targets and moving metrics Excellent communicator : You can craft messaging that resonates and tell compelling stories Mission-driven : You care about advancing science and helping researchers succeed Adaptable : You're comfortable marketing both B2B enterprise products and B2C consumer apps Why Join Axy?✅ Ground floor opportunity - Be the first marketing hire and shape everything ✅ Dual product challenge - Master both B2B and B2C marketing in one role ✅ Mission-driven - Help accelerate scientific progress and collaboration ✅ Growth trajectory - Clear path to leadership as company scales ✅ Backed & validated - VentureKick Stage 3 winner with early product traction ✅ Founding team support - Work directly with PhD scientist + successful entrepreneurs ✅ Remote flexibility - Work from anywhere in India ✅ Ownership & impact - Your work directly influences company success