Digital Marketing Executive

3 weeks ago

Ahmedabad, India Vimson Derma Full time

Vimson Derma is a contract manufacturer of cosmetic and medicated products based in Ahmedabad. With over 45 years of experience in cosmetics and dermatology, Vimson Derma is a trusted name in the industry. The company is GMP, GLP, and ISO 9001:2015 certified, ensuring the highest quality standards. Vimson Derma manufactures a wide range of products including dusting powders, talcum powders, shampoo, conditioner, cream, gel, lotions, oil, soaps, sunscreen, serums and more. With a strong client base, Vimson Derma works with over 200 companies across India.

The Role:

We are seeking a highly motivated and experienced Digital Marketing Executive to manage and execute B2B content strategies across LinkedIn, Email Marketing, Google My Business (GMB), and other social media platforms. The ideal candidate will have a strong understanding of digital marketing trends, excellent communication skills, and a proven track record of managing successful B2B marketing campaigns.

Key responsibilities:


• Develop and implement LinkedIn and Instagram strategies to boost brand presence and engagement.


• Manage all content creation and curation for LinkedIn and Instagram, including images, videos, and written posts.


• Engage with the LinkedIn and Instagram community, responding to users to nurture leads and drive sales.


• Handle SEO (On-Page & Off-Page) to improve website ranking and visibility.


• Analyze LinkedIn, Instagram, and SEO performance metrics to measure effectiveness and optimize campaigns.


• Design and execute email marketing campaigns to promote products/services and nurture leads.


• Segment email lists based on behaviors to optimize engagement and conversions.


• Manage Google My Business listings to enhance local SEO and online visibility.


• Create, schedule, and post content that aligns with the company's brand voice and B2B marketing goals.

Required qualification and skills:


• Master's degree in Marketing, or a related field.


• 1-3 years of experience in digital marketing, specifically in B2B environments is preferred.


• Proficient in LinkedIn, email marketing platforms and social media management tools.


• Strong understanding of SEO, SEM, and content marketing principles.


• Excellent writing, editing, and communication skills.


• Analytical mind-set with the ability to interpret data and make data-driven decisions.


• Ability to work independently and collaboratively in a fast-paced environment.


• Creative thinking and problem-solving skills.

Working Days: 6 days

Marketing office: 1302, Zion Z1 Sindhu Bhavan Road Near Avalon Hotel, Bodakdev, Ahmedabad, Gujarat

Manufacturing Location: 816/3 Kothari Industrial Estate, Opp. Khodal Lodge, Santej, Kalol, Gujarat

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