Group Product Manager

4 weeks ago

Mumbai, Maharashtra, India Ipca Laboratories Limited, Kandivali Full time

Position : Group Product Manager

Location : Mumbai (Kandivli-Charkop)

Experience : Minimum 8years into Brand Management

Segment : Antibacterial, NSAIDs

Role :

  • Analyzing the needs of customer for assigned brand portfolio.
  • Data analysis.
  • Strategic initiatives.
  • Managing brands along with team.
  • Overall development of team.
  • Generating business revenue with optimum utilization of available resources.
  • Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.
  • Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.
  • Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.

Key Responsibilities :

  • Team Management.
  • Increase market share of the brand.
  • Driving Brand portfolio in alignment with the division's vision.
  • Managing the expenses / Strategy for ROI.
  • Designing promotional plan, promotional activities & maintaining it under control.
  • New Launch suggestion to increase business profits.
  • Continuous evaluation of scope of new launches in the segment.
  • Coordinating with sales to achieve desired goal for brands.
  • Coordinating with different departments for smooth running of business.
  • Ensure all marketing programs are executed.
  • Keep market updation.
  • Brand awareness.

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