ABM and B2B Demand Generation Specialist

About Oxper Oxper orchestrates experiences that transform how enterprise brands connect with their most valuable audiences through Account-Based Marketing (ABM), Demand Generation, and Creative Strategy. Clients span diverse sectors including manufacturing, water management, SaaS, healthcare, and industrial technology, with campaigns designed to bridge strategy, storytelling, and measurable sales impact. The Opportunity Role: ABM & B2B Demand Generation Specialist Experience: 4+ years Employment Type: Full-Time Location: Gurgaon (On-site preferred) Industry: B2B Marketing & ABM (Account-Based Marketing) Agency What You’ll Do: Account-Based Marketing Build and execute ABM programs for high-value accounts across awareness, consideration, and decision stages. Develop account plans, messaging frameworks, content briefs, and multi-channel engagement strategies. Partner with sales teams to align targeting, outreach, and qualification workflows. Demand Generation & Inbound Marketing Plan and execute integrated campaigns across LinkedIn, Google, email, website, and paid platforms. Manage and optimize inbound lead generation workflows — landing pages, forms, automation rules, nurture journeys, scoring systems. Monitor funnel performance and create strategies to improve conversions across MQL → SQL → Opportunity. Marketing Technology & Data Work comfortably across key Martech tools (CRM, marketing automation, analytics, ad platforms, ABM tools, CMS). Set up dashboards, campaign tracking, attribution models, and reporting frameworks. Identify new tools, integrations, and automations to improve efficiency and lead quality. Cross-Functional Collaboration Work closely with marketing, content, design, and leadership teams to bring campaigns to life. Partner with sales to align GTM motions, ensure smooth handoffs, and optimize the revenue engine. Bring proactive insights on market behavior, audience trends, and campaign performance. What We’re Looking For Required Qualification: MBA or equivalent qualification preferred. Any graduate (preferably from a B.Com/BBA background) Required Skills: 4+ years of hands-on experience in B2B demand generation , ABM campaigns , and integrated marketing. Strong understanding of marketing funnels, lead scoring, ICPs, and buyer journeys. Solid experience with CRM + automation platforms (HubSpot preferred) , LinkedIn Ads, Google Ads, analytics dashboards, email automation, and remarketing workflows. A data-driven mindset — someone who enjoys analyzing numbers and making decisions based on insights. Strong communication, project management, and stakeholder alignment skills. Curiosity, initiative, ownership — we value people who don’t wait to be told what to do. Why Join Oxper Be part of one of India’s fastest-growing B2B marketing agencies redefining how brands engage globally. Work directly with founders and CXOs on high-visibility strategic accounts. Freedom to experiment, innovate, and own your growth story. A culture built on trust, collaboration, and performance. Competitive compensation with incentive-linked rewards for top performers. What We Offer Experience with enterprise accounts and high-ticket retainers is a huge plus. Empowered Growth: A platform to take ownership, lead initiatives, and make measurable business impact. Learning & Exposure: Direct collaboration with founders, CXOs, and marketing leaders shaping global B2B strategies. Innovative Culture: An environment that rewards ideas, creativity, and strategic thinking over hierarchy. Performance-Linked Rewards: Competitive base salary complemented by attractive incentive and bonus structures. Professional Development: Continuous opportunities for upskilling through projects, workshops, and leadership mentoring. Dynamic Work Environment: A fast-paced, collaborative setup where every contribution drives real outcomes.