Product Marketing Specialist

3 weeks ago

Noida, India Smart Energy Water Full time
Who We Are
SEW, with its innovative and industry-leading cloud platforms, delivers the best Digital Customer Experiences (CX) and Workforce Experiences(WX), powered by AI, ML, and IoT Analytics to the global energy, water, and gas providers.
At SEW, the vision is to Engage, Empower, and Educate billions of people to save energy and water. We partner with businesses to deliver platforms that are easy-to-use, integrate seamlessly, and help build a strong technology foundation that allows them to become future- ready.
Searching for your dream job? We are a true global company that values building meaningful relationships and maintaining a passionate work environment while fostering innovation and creativity. At SEW, we firmly believe that each individual contributes to our success and in return, we provide opportunities from them to learn new skills and build a rewarding professional career.
A Couple of Pointers
• We are the fastest growing company with over 420+ clients and 1550+ employees.
• Our clientele is based out in the USA, Europe, Canada, Australia, Asia Pacific, Middle East
• Our platforms engage millions of global users, and we keep adding millions every month.
• We have been awarded 150+ accolades to date. Our clients are continually awarded by industry analysts for implementing our award-winning product.
• We have been featured by Forbes, Wall Street Journal, LA Times for our continuous innovation and excellence in the industry.
Who we are looking
SEW Product Marketing Manager will be responsible for owning and executing global marketing programs that have a distinct edge, are innovative, creative, and impactful. We are looking for a hands- on marketer who can give our products and the SEW brand a compelling voice and generate interest in the Energy and Water Utility customers. This talented and self-driven individual will accelerate our efforts and be a significant part of our high- quality culture. Technically well-versed and business savvy, we are looking for a blend of passion and hunger to deliver.
• Create a branding of SEW current and future product launches internally and externally. Ensure the new product feature/versions releases create a big buzz with current and new followers.
• Work on Web Search Engine and social media to ensure SEW Platform feature and products comes at top leveraging SEO and other related work.
• Willing to learn Product, understand user journeys analytics& BI and gain in-depth knowledge of product utilization and come up value drivers for industry and customers benefits.
• Building a massive following for SEW brand on social media channels such as Twitter and LinkedIn
• Implement marketing and branding strategies for new and existing products across geographies. • Closely work with product, business, research, and geo salesteam to understand the platforms, clientneeds, industry trends that result in intelligent content and messaging.
• Be on top of all competitions, market trends, and industries to compare and create innovative and original content.
• Executing marketing campaigns, tracking results, and generating new leads leveraging social media and other channel thought leadership.
• Closely work with big tech and software partners on joint marketing efforts and maintain the existing relationships.
• Overall, a highly driven, results-oriented, creative, and nimble problem solver with a 'whatever it takes’ attitude.
• Maintains relations with external stakeholders by creating and developing specific customer-relations programs, determining company presence at tradeshows and various user group meetings.
• Consistently brainstorming and collaborating with the team for new marketing ideas and strategies.
• Own the SEW digital channels – website, microsites, social media with content that sticks.
Basic Qualifications:
• MBA with 5-7+ years of industry experience with strong product and corporate marketing,
• Experience in Business Analytics & BI Tools with strong quantitative skills.
• Experience in social media, Campaign Marketing in B2B and B2C experience required.
• Bachelor’s degree in BTECH computer science or MCA.
• Prior product marketing experience in software product company.
• Experience in Telecom, Energy and Utility experience is a plus

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