Area Sales Executive

Found in: Whatjobs IN C2 - 2 weeks ago

saharsa, India Britannia Industries Full time

Position Title: Territory Sales in charge

Function: Sales

Key Stakeholders:

Internal:

Sales Admin, Depot, Quality

External:

AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification: Graduate

Desired Competencies:

Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

Key Responsibilities:

Ensure achievement of secondary sales targets

Setting objectives for AW Breaking objectives for AWSM (beat-wise) Ensure communication of objectives to AW Periodic tracking of objectives

AW Management

Align, support & motivate AW to meet business objectives Ensure adequate infrastructure & systems Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

Coach AWSM on BIL best practices & WOW Train AWSM on Sales Call Process Evaluate their performance Periodically Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

Ensure adequate servicing at dealer points Maintain relations with existing dealers Increase the depth and width per dealer Prospect new outlets Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

Ensure adherence to plan-o-gram Ensure execution of primary & secondary Merchandizing Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

Operationalize new product through communication & sampling Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point Track & review performance of new products / schemes

Market Intelligence

Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

PJP data MIS reporting Ensure Hub of UDAAN

Represent Britannia for consumer complaints

Visit consumer to address & sort quality complaints. Inform Quality about status of complaint

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