Global Digital Marketing Leader

3 weeks ago

delhi, India Randstad India Full time
The Global Digital marketing leader will oversee the strategy, development, and operation of all of
the organization’s current acquisition channels and identify new opportunities for growth. They
will be responsible for the design and execution of integrated demand strategies across our paid
and organic channels – SEM, SEO, ABM, email, inbound, events, paid social, and more.
Reporting to the CMO, the performance marketing lead requires a highly specialized marketing
skillset that is a unique blend of technical, operational, and creative talents. As strong cross-
functional collaborator, their responsibility resides at the intersection of marketing, product,
technology, and analytics with a strong emphasis on experimentation and driving impact.
The performance marketing lead is responsible for leading the digital marketing team in
achieving growth through an innovative, iterative, data-driven approach to the consumer
experience and funnel optimization.
key accountabilities
 Own the strategy and execution of growth/demand marketing efforts that drive
awareness, consideration, adoption, and expansion by using paid and owned media
channels to grow new user acquisition, activation, engagement, and retention in a
scalable and efficient way.
 Develop and deploy automated, multi-touch engagement programs (e.g., email/in-
product marketing,) for end-user audiences across the customer lifecycle.
 Define an optimal mix and sequencing of marketing tactics and channels (social
paid/earned, SEO/SEM, affiliate marketing, programmatic, inbound/outbound, to drive
customer acquisition.
 Lead our paid media, content, inbound, operations, SEO, and data teams to help
achieve business objectives.
 Support multi-channel go-to-market initiatives in collaboration with marketing, content,
data, and product marketing.
 Lead rapid experimentation of new channels, campaigns, creative, incentives, and
approaches for the purpose of building scalable solutions.
 Own performance against key metrics, including marketing, qualified leads, sales
qualified leads, and new business pipelines while maintaining customer acquisition cost
efficiency.
 Leverage analytics and data—identifying new opportunities and optimizing existing
channels to improve conversion rates throughout the funnel.
 Develop and execute plans to consolidate all data sources, improve data hygiene, and
enhance data with a variety of data enrichment tools.
 Partner with the product and development team to bring a product-like experience to
our platforms and various channels.
 Manage a team of demand generation and digital marketing experts that will execute
the strategies of the marketing plan.
 Build and maintain strong partnerships with key stakeholders across the organization
including product, technology, data, and marketing.
Desired Profile:-
 18+ years of performance marketing and acquisition marketing, both B2C and B2B.
 Successfully builds and executes growth strategies for both hyper-growth and scaled
companies.
 Shapes planning and execution of multiple, complex marketing programs, e.g. sales
qualified leads, queries, experimentation, and ROI monitoring.
 Deep experience with paid media channels, marketing/Google analytics, and funnel
reporting.
 Experience working with Sales and Martech tools such as Salesforce, Hubspot,
marketing qualified leads, sales qualified leads, A/B testing, and lead enrichment
software. Experience with account-based platforms is desired.
 A high degree of proficiency in conversion rate optimization, growth frameworks, and
processes, SEO, SEM, CMS/platform/ mobile management.
 Strong marketing instincts and proven track record of shaping and executing user
growth strategies.
 Deep analytics background and a high degree of proficiency with rigorous data tools.
 Proven expertise in the collection of key demand metrics across the funnel, working
closely with the data team to ensure proper tracking and reporting is in place necessary
to measure and optimize results.
 Ability to synthesize, analyze and interpret data (including KPI reports) and transfer it
into actionable steps.
 Experience in brand media and ability to lead large, scheduled brand media buys.
 Prior experience working with highly technical audiences like IT, developers, product
managers, product owners, etc.
 Deep understanding of Marketing Technology and media platforms.
 Manages teams as well as cross-functional teams and proven track record of
performance optimization.
 Strong leadership presence; serves as a senior leader within a company, influential with
a diverse group of stakeholders, and can create buy-in with both technical and
operational teams organization.
 Excellent written, oral, and social interpersonal skills with powerful storytelling in simple
language.
 Proven ability to educate and influence executives and senior leaders in the
organization.
 Ability to inspire others to be assertive in their roles through the consistent
demonstration of confidence and clear leadership.
 Experience thriving in a fast-paced matrixed environment.

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