Performance Marketer for Paid Ads
22 hours ago
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You'll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You'll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness nurture SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3-5+ years hands-on with ALL of : -Google Ads / Search & Display -LinkedIn Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
-
Paid Ads Manager
4 days ago
Burrabazar, Kolkata, West Bengal, India Akash Fashions (Minu Saree) Full time ₹ 3,60,000 - ₹ 4,80,000 per yearWe are seeking a highly skilled and experienced Paid Ads Manager (with SEO experience) to join our team as early as possible. As a Paid Ads Manager, you will be responsible for planning, implementing, and optimizing our paid ads campaigns across various online platforms like Google Ads, Meta Ads, Facebook Ads etc. Your goal will be to drive qualified...
-
Performance Marketing
5 days ago
Kolkata, India 2coms Full timeTo drive qualified traffic, lead generation, and revenue growth by planning, executing, and optimizing data-driven digital marketing campaigns across paid media channels. The role focuses on maximizing ROI through targeted audience engagement, real-time performance monitoring, and continuous campaign improvement.Run and optimize paid campaigns on Google,...
-
Paid Ads Manager
4 days ago
Bara Bazar, Kolkata, West Bengal, India Manini Fashions (Minu Saree) Full time ₹ 18,00,000 - ₹ 54,00,000 per yearWe are seeking a highly skilled and experienced Paid Ads Manager (with SEO experience) to join our team as early as possible. As a Paid Ads Manager, you will be responsible for planning, implementing, and optimizing our paid ads campaigns across various online platforms like Google Ads, Meta Ads, Facebook Ads etc. Your goal will be to drive qualified...
-
Paid Ads Manager
1 week ago
Bara Bazar, Kolkata, West Bengal, India Manini Fashions (Minu Saree) Full time ₹ 2,40,000 - ₹ 3,00,000 per yearWe are seeking a highly skilled and experienced Paid Ads Manager (with SEO experience) to join our team as early as possible. As a Paid Ads Manager, you will be responsible for planning, implementing, and optimizing our paid ads campaigns across various online platforms like Google Ads, Meta Ads, Facebook Ads etc. Your goal will be to drive qualified...
-
Performance Marketing
4 days ago
Kolkata, West Bengal, India 2coms Full time ₹ 9,00,000 - ₹ 12,00,000 per yearSUMMARY Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc. Manage ad budgets to ensure maximum ROI. Conduct audience segmentation and targeting (custom, lookalike, retargeting). Coordinate with creative teams for ad content and visuals. Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.). Conduct A/B testing for...
-
Performance Marketer
4 weeks ago
Kolkata, India A1 human wealth management private limited Full timeJob Title: Performance Marketer Location :Kolkata (Nagerbazar) Industry: Hospitality & Restaurants Experience : 2 - 4 Years Education: Bachelor's Degree in Any Domain Reporting To: Brand Manager Salary : 3.60 LPA to 4.80 LPA Job Responsibilities Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms. Track KPIs,...
-
Performance Marketer
2 weeks ago
Kolkata, West Bengal, India A1 human wealth management private limited Full time ₹ 3,60,000 - ₹ 4,80,000 per yearJob Title: Performance MarketerLocation :Kolkata (Nagerbazar)Industry: Hospitality & RestaurantsExperience : 2 - 4 YearsEducation: Bachelor's Degree in Any DomainReporting To: Brand Manager Salary : 3.60 LPA to 4.80 LPAJob ResponsibilitiesPlan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms.Track KPIs, monitor...
-
Performance Marketing
4 days ago
College Square, Kolkata, India 2Coms Consulting Pvt Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per yearJob Description To drive qualified traffic, lead generation, and revenue growth by planning, executing, and optimizing data-driven digital marketing campaigns across paid media channels. The role focuses on maximizing ROI through targeted audience engagement, real-time performance monitoring, and continuous campaign improvement.Run and optimize paid...
-
Performance Marketing Manager
2 days ago
Kolkata, Mumbai, India Hector And Streak Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per yearPerformance Marketing Manager Role Overview-• Managing performance marketing for Market Place and Quick Commerce partners• Seeking a results-oriented Performance Marketing Specialist to manage and optimize paid acquisition campaigns across digital channels. Will be responsible for driving traffic, increasing conversions, and maximizing ROI...
-
Performance Marketing Manager
4 weeks ago
Kolkata, India InterviewCall Full timeLocation:Kolkata (On-site, full-time) Experience:2–4 years in performance marketing CTC:Competitive + performance-linked incentives About InterviewCall InterviewCall is a premium job-switch program for software engineers, helping mid-career professionals crack top product companies (Google, Uber, Zomato, Hotstar, and more). We're scaling fast and looking...
