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Social Media Manager

4 weeks ago

Ludhiana, India HR World Solutions Full time

Social Media Executive / Manager

Can be full time / freelancer

Should have Ability to work independently

Location : Ludhiana

Industry : Into Crystals and Gems / Agarbati Business

Key Responsibilities :

  • Develop and implement effective social media strategies aligned with company's vision.
  • Create, schedule, and manage engaging content (posts, reels, stories, videos) for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
  • Design and manage Meta Ads creatives (Facebook & Instagram) for promotions and lead generation.
  • Plan and execute social media boosts to increase reach, engagement, and conversions.
  • Manage monthly content calendars and campaigns, ensuring alignment with ongoing competitions and projects.
  • Analyze and report performance metrics (engagement, reach, ROI, leads) with actionable insights.
  • Respond promptly to comments, messages, and community interactions.
  • Collaborate with design, content, and operations teams to maintain consistent branding and messaging.
  • Keep up with the latest social media trends, algorithms, and competitor strategies.
  • Explore influencer and partnership opportunities for brand growth.
  • Build and grow companys online community by increasing followers, strengthening audience engagement, and expanding brand reach across platforms.
  • Manage and guide the social media team, ensuring efforts are channelized in the right direction for maximum impact.

Key Skills & Qualifications

  • Bachelors degree in marketing, Communications, or a related field (preferred).
  • 3+ years of proven experience as a Social Media Executive / Manager or in a similar digital marketing role.
  • Hands-on experience in running paid campaigns and social media boosts.
  • Strong skills in creating Meta Ads creatives and campaign management.
  • Good understanding of SEO, hashtags, and social media analytics.
  • Excellent copywriting and storytelling skills tailored for an art-driven audience.
  • Creative thinker with strong attention to detail and aesthetics.
  • Ability to work independently