Amazon Ads Specialist

4 weeks ago

Agra, India Oswaal Books Full time

Job Title: Amazon Advertising Specialist

Experience: 2 - 5 years

Location: M.G Road, Agra

Job Type: Full-time

Job Description:

As an Amazon Advertising Specialist, you will be a key player in driving the success of our brand on the Amazon platform. This role requires a strategic thinker with a deep understanding of Amazon's advertising ecosystem and a proven track record of implementing effective campaigns. You will be responsible for maximizing visibility, optimizing conversion rates, and contributing to overall business growth through targeted and data-driven advertising efforts.

Roles and Responsibilities:

  1. Strategy Development:

  2. Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.

  3. Identify opportunities for growth and improvement in advertising performance.

  4. Product Listing Optimization:

  5. Collaborate with product teams to optimize product listings for maximum visibility and conversion.

  6. Implement best practices for product titles, descriptions, and images.

  7. Sponsored Products and Brands:

  8. Manage and optimize Sponsored Products and Brands campaigns to increase product visibility.

  9. Conduct regular keyword research and refine targeting strategies.

  10. Advertising Analytics:

  11. Utilize analytics tools to monitor and analyze campaign performance.

  12. Provide insights and recommendations for continuous improvement.

  13. Competitor Analysis:

  14. Stay informed about competitor activities on the Amazon platform.

  15. Develop strategies to maintain a competitive edge in the marketplace.

  16. Budget Allocation:

  17. Manage advertising budgets effectively, ensuring optimal allocation for maximum impact.

  18. Monitor spending and adjust budgets based on performance trends.

  19. Collaboration and Communication:

  20. Work closely with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business objectives.

  21. Communicate effectively with external partners, agencies, and Amazon support.

Qualifications:

  1. Education:

  2. Bachelor's degree in Marketing, Business, or a related field.

  3. Experience:

  4. Minimum of 2-5 years of experience in managing Amazon Advertising campaigns.

  5. Proven success in driving sales and achieving advertising objectives.

  6. Technical Skills:

  7. In-depth knowledge of Amazon Advertising tools and platforms.

  8. Proficient in data analysis and reporting.

  9. Strategic Thinking:

  10. Ability to think strategically and develop effective advertising strategies.

  11. Strong problem-solving skills.

  12. Creativity:

  13. Creative mindset with the ability to develop compelling ad copy and imagery.

  14. Adaptability:

  15. Ability to adapt to changes in Amazon's advertising algorithms and policies.

  16. Results-Driven:

  17. Proven track record of achieving and exceeding key performance indicators.

Interested candidates can share their resume

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