Digital Marketing Manager
2 weeks ago
Content Creation and Management:• Collaborate with internal teams to create high-quality content for various digital platforms.• Manage and maintain the company’s digital presence, including the website, social media channels, and email marketing.SEO and SEM:• Oversee and optimize SEO and SEM strategies to increase organic and paid search traffic.• Perform ongoing keyword discovery, expansion, and optimization.Analytics and Reporting:• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer
touch points.• Provide actionable insights and recommendations based on performance data.Social Media Management:• Develop and manage the social media strategy to increase brand awareness and engagement.• Monitor social media channels for industry trends and competitor insights.Email Marketing:• Develop and implement email marketing campaigns to drive customer engagement and retention.• Optimize email marketing workflows and strategies.
Requirements:Essential:• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is plus.• Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results.• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.• Creative thinker, with ability to work effectively in a cross-functional team environment.• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).• Excellent communication, leadership, and interpersonal skills.• Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.• Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.• Willingness to travel as per requirement, not exceeding 10% of the time.• Happy to contribute to and collaborate on other related marketing initiatives within the company to drive overall business growth and success
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