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Content Specialist

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Ahmedabad, Gujarat, India IMS Group Full time
About Company:

IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 3000+ employees, who operate 24/7 to deliver an exceptional service for your business. We explore new ideas and generate long-term solutions for our clients. As a part of our commitment to deliver at the highest quality, we closely adhere to, and constantly monitor, changes in regulatory control to ensure our services meet the latest legal requirements worldwide. IMS People is a GDPR compliant and ISO 9001:2015, ISMS ISO/IEC 27001:2013 and Cyber Essentials certified organization. We are a part of the highly regarded Empresaria Group plc UK that operates in more than 19 countries with over 100 offices and listed on the London stock exchange. (

Title : Content WriterJob Location : Ahmedabad, Gujarat.

Job Responsibilities:· Developing content strategies that align with the company's goals, ensuring that the messaging effectively communicates the brand's value proposition.· Analysing creative briefs to generate innovative ideas and bring them to life across assigned brands.· Conducting comprehensive research to comprehend the client's requirements and target audiences, utilising online resources, existing research, interviews with subject matter experts, and face-to-face meetings.· Crafting original and compelling content, while also editing/revising content for various existing corporate marketing and communication materials· Optimising content for search engine optimisation (SEO) by conducting keyword research and implementing best practices to improve organic visibility and drive traffic on the company's website and social media platforms.· Presenting copy concepts and final deliverables to the internal teams and client representatives as necessary.· Incorporating feedback and direction from both internal and client sources to revise and enhance the copy as needed.