(Only 24h Left) Social Media Manager

7 days ago

Mumbai, India Lighthouse Learning Group Full time
ABOUT LIGHTHOUSE LEARNING

India's leading Early Childhood & K-12 Education company – Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools(Nagpur), Heritage Xperiential Learning School, Lighthouse Learning is committed to delivering a holistic, nurturing, and secure learning environment for children. With a ‘Child First’ ideology at its core, the group is committed to delivering a robust foundation for future generations with innovation in pedagogy, use of appropriate technology and focus on child safety. With a network of over 1,700 pre-schools and 57 Schools, Lighthouse Learning empowers 1300+ women entrepreneurs across the nation and employs a workforce of over 10,000.

Purpose: The role holder will develop and execute social media strategies to increase brand awareness, drive traffic, and generate leads.

ROLE AND RESPONSIBILITIES:

Develop and implement Growth-Driven Social Media Strategies:

Design and implement social media strategies focused on rapid follower growth and increasing brand reach for EuroKids and Kangaroo Kids Pre-School Brands. Leverage trends, viral content strategies, and audience insights to boost shareability and follower acquisition

Create Growth Plans with SMART Goals

Establish a strategic roadmap to achieve growth targets, setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to guide each phase of development. Outline clear, actionable steps for short-term and long-term growth, mapping resources required and regularly assessing progress and adjusting as needed to ensure alignment with overall brand goals

Engaging Content Creation:

Craft compelling, shareable content (e.g., posts, videos, memes) that encourages non-followers to engage and follow our brand. Experiment with various content types and formats to identify what resonates most with our audience, focusing on video, interactive posts, and user-generated content

Community management:

Review ORM reports regularly & enhance response templates and improve engagement quality

Monitor online conversations and sentiment using tools like Meltwater, tracking positive/negative share of voice and identifying opportunities for proactive engagement. Actively jump in to manage crises or address negative comments, ensuring timely and professional responses to uphold brand reputation

Data-Driven Optimization

Track and analyze social media performance metrics, focusing on engagement rates, shares, comments, saves, and follower growth

Cross-Platform Strategy:

Develop cohesive cross-platform strategies that align with our brand’s message, adapting content to each platform’s strengths (Instagram, Facebook, LinkedIn, WorkPlace, WhatsApp)

EXPERIENCE AND QUALIFICATION:

- 5-7+ years of experience in social media management or content marketing roles with a solid track record in scaling follower growth for channels like Instagram and YouTube Growth- Strong understanding of viral content creation and audience insight analysis. Excellent communication and interpersonal skills- Strong storytelling ability with a talent for crafting engaging, shareable content that captures attention and resonates with the audience- Expertise in writing viral hooks and video scripts that build thought leadership, inspire engagement and drive shares across platforms- Proficiency in creating social media video content, including B-rolls and short-form videos, to communicate key messages effectively and maintain viewer interest- Data-driven mindset with experience in testing and optimizing content for performance.- Proficiency in social media management tools (e.g., Hootsuite, Buffer).

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