Senior Manager- Product Marketing

2 weeks ago

Mumbai, India Bandi-ian Life Insurance Limited Full time

Senior Manager Product Marketing

Location: Remote | Department: Marketing | Employment Type: Full Time

Job Description

As Senior Manager – Product Marketing, you'll take complete ownership of bringing our life insurance products to market. From leading complex product launches to steering multi-channel campaigns, you'll craft sharp, effective, brand-aligned marketing stories that deliver business impact. This is a role for someone who can hit the ground running — combining strategic clarity with hands-on execution, while managing multiple launches in parallel.

You'll be responsible for:

  • Leading end-to-end GTM strategy and execution for new product launches and sustenance campaigns.
  • Translating product propositions into sharp, insight-led messaging and narratives that resonate with customers and partners.
  • Owning development and delivery of product marketing assets — from launch toolkits to sales enablers to integrated campaign creatives — in partnership with agencies and internal teams.
  • Ensuring brand consistency while adapting communication for varied cohorts, regional markets, and partner needs.
  • Managing complex timelines and stakeholder expectations to ensure on-time, high-quality delivery across multiple workstreams.
  • Driving campaign ideation with a customer-first mindset and ensuring strategic and executional ownership at every stage.

What You'll Bring

  • 4–8 years of proven product marketing experience specifically within the life insurance sector.
  • Demonstrated ability to independently lead GTMs and campaigns — from planning through execution and measurement.
  • Strong storytelling skills with a sharp eye for communication (both written and visual).
  • Experience managing agencies, designers, and cross-functional stakeholders, with a track record of delivering outcomes under tight timelines.
  • Comfort with high-output, fast-paced environments where multiple launches and campaigns run simultaneously.

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