Senior Brand Manager

7 days ago

Surat, India Softrica Full time

Company Description

At Softrica, we empower businesses to thrive in a digital-first world with innovative IT, branding, and marketing solutions. Our expertise spans a wide range of services, including Website Development & Management, Application Development, Software Development, UI/UX Design, IT Consultancy, Project Management, and comprehensive Branding and Marketing Strategies. Whether you're a startup or a corporation, we deliver tailored solutions to meet your unique goals and budget. At Softrica, innovation meets practicality, ensuring smarter, faster, and more efficient growth while creating impactful brand identities that resonate.

Role Description

This is a full-time on-site role for a Senior Brand Manager located in Surat. The Senior Brand Manager will lead the branding strategies, manage and execute marketing campaigns, oversee product positioning, and ensure brand consistency across all channels. The role involves working closely with cross-functional teams, conducting market research, monitoring market trends, and analyzing data to inform marketing decisions. The Senior Brand Manager will also mentor junior team members and foster collaboration to drive the brand's success.

Qualifications

  • Proven experience in Branding, Marketing Strategies, Campaign Management
  • Strong skills in Market Research, Data Analysis, and Competitive Analysis
  • Proficiency in Project Management, Team Leadership, and Collaboration
  • Excellent Communication, Presentation, and Interpersonal skills
  • Ability to work in a dynamic, fast-paced environment
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field
  • MBA or relevant certification is a plus
  • Experience in the IT or digital marketing industry is beneficial

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