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Ecommerce Specialist
2 months ago
Location: Ghaziabad
Employment Type: Full-Time
Company Overview: (Company Name) is a leading company in the (industry) sector, dedicated to delivering high-quality products and exceptional customer experiences. As we continue to expand our online presence, we are looking for an experienced and results-driven E-Commerce Manager to lead our e-commerce strategy and operations.
Job Summary: The E-Commerce Manager will be responsible for developing and executing comprehensive e-commerce strategies to drive online sales, enhance customer engagement, and achieve revenue targets. This role requires a strong background in digital marketing, online merchandising, and data analytics, along with leadership skills to manage a cross-functional team.
Key Responsibilities:
E-Commerce Strategy Development: Develop and implement e-commerce strategies that align with the company's overall business objectives, including sales targets, customer acquisition, and brand positioning.
Platform Management: Oversee the management and optimization of all e-commerce platforms (e.g., Shopify, Magento, WooCommerce), ensuring a seamless shopping experience for customers.
Team Leadership: Lead and manage the e-commerce team, including digital marketing specialists, content creators, and web developers. Provide guidance, mentorship, and performance management.
Digital Marketing: Design and execute multi-channel digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive traffic, conversions, and customer loyalty.
User Experience (UX): Continuously improve the user experience on the website by implementing best practices in site design, navigation, checkout processes, and mobile optimization.
Merchandising & Inventory Management: Oversee product merchandising, pricing strategies, and inventory management to maximize sales and minimize stockouts or overstock situations.
Analytics & Reporting: Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer lifetime value. Generate regular reports and insights to inform decision-making.
Customer Journey Optimization: Enhance the customer journey by identifying and addressing pain points, improving site speed, and ensuring the website is responsive and user-friendly.
Budget Management: Manage the e-commerce budget, including marketing spend, technology investments, and personnel costs. Ensure all activities are cost-effective and align with financial goals.
Vendor & Partner Management: Build and maintain strong relationships with third-party vendors, technology partners, and agencies to ensure optimal performance and support for e-commerce initiatives.
Market Research & Innovation: Stay updated on industry trends, competitor activities, and emerging technologies to keep the company’s e-commerce operations competitive and innovative.
Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field. A Master’s degree or MBA is a plus.
Experience: Minimum of 5-7 years of experience in e-commerce management, with a proven track record of driving online sales growth and leading cross-functional teams.
Skills:
In-depth knowledge of e-commerce platforms and digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager)
Strong understanding of SEO, SEM, email marketing, and social media strategies
Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies
Proficient in project management and able to manage multiple projects simultaneously
Familiarity with HTML, CSS, and website content management systems
Strong leadership and team management abilities
Personal Attributes:
Strategic thinker with a proactive approach to problem-solving
Highly organized with excellent attention to detail
Strong communication and interpersonal skills
Ability to thrive in a fast-paced, dynamic environment
mary of the role, what success in the position looks like, and how this role fits into the organization overall.
