Head of Ecommerce
3 weeks ago
Job Title: Head of D2C Ecommerce
Location: Gurgaon
Salary offered: Upto 50 LPA
Role Overview:
As the Head of D2C Ecommerce , you will be responsible for driving the growth and profitability of the brand's online direct-to-consumer business. You will lead a cross-functional team to optimize the ecommerce experience, increase conversion rates, boost customer engagement, and expand our digital footprint. This role demands a strategic thinker with hands-on execution capability, strong commercial acumen, and a passion for delivering exceptional customer experiences.
Key Responsibilities:
- Develop and execute the D2C ecommerce strategy to achieve revenue, profitability, and customer growth targets.
- Lead and manage ecommerce operations including website management, UX/UI optimization, digital merchandising, and order fulfillment.
- Collaborate with marketing to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.
- Analyze performance data and customer insights to optimize conversion rates, average order value, and customer retention.
- Oversee the development of digital content, promotions, and product launches tailored to the D2C audience.
- Work closely with logistics and customer service to ensure a seamless end-to-end customer journey.
- Stay ahead of ecommerce trends, technologies, and best practices to maintain a competitive edge.
- Manage budgets, forecasts, and report on KPIs to senior leadership.
Qualifications & Experience:
- Bachelor’s degree in Business, Marketing, Ecommerce, or a related field (MBA is a plus).
- 8+ years of experience in ecommerce with at least 3 years in a leadership role managing D2C channels.
- Proven track record of driving revenue growth and improving digital customer experiences.
- Strong understanding of ecommerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing channels.
- Experience in the retail, consumer goods, or parenting/baby products industry is highly desirable.
- Excellent leadership, communication, and project management skills.
Interested candidates, please share your updated resume with Shrinivas at
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