Social Media Marketing Specialist

6 days ago


Pune, India Basil Decor Full time

Company Description

Basil Homes provides innovative designs and solutions for complete home renovations and design projects. Specializing in interior design elements such as kitchens, bathrooms, floors, furniture, and fittings, we create aesthetic and functional living spaces. Our goal is to build your dream home with a focus on efficiency and optimal space utilization.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist at Basil Decor in Pune. The specialist will be responsible for managing social media marketing campaigns, creating engaging content, implementing digital marketing strategies, and effectively communicating with the target audience on various platforms.

Key Responsibilities:

1. Social Media Strategy:

○ Develop and implement social media strategies aligned with overall business objectives.

○ Identify target audiences and tailor content to meet their interests and needs.

2. Content Creation and Curation:

○ Create and curate engaging, high-quality content for platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.

○ Collaborate with the design team to produce visuals, videos, and other multimedia assets.

3. Community Management:

○ Monitor, respond to, and engage with followers to foster a vibrant online community.

○ Address customer inquiries and feedback promptly via social channels.

4. Campaign Management:

○ Plan and execute social media campaigns to support product launches, promotions, and events.

○ Manage paid social media advertising campaigns to maximize ROI.

5. Analytics and Reporting:

○ Track and analyze key performance metrics (KPIs) like reach, engagement, and conversions.

○ Prepare monthly reports and use insights to refine strategies.

6. Trend Monitoring:

○ Stay up-to-date with the latest social media trends, platform updates, and best practices.

○ Experiment with innovative content formats and strategies to keep the brand ahead of the curve.

7. Collaboration and Coordination:

○ Work closely with the marketing team, influencers, and partners to amplify campaigns.

○ Collaborate with other departments to ensure consistent brand messaging across all touchpoints

Qualifications:

● Bachelor's degree in Marketing, Communications, or a related field.

● 2+years of experience in social media management or a similar role.

● Strong understanding of platform-specific nuances, algorithms, and audience behaviors.

● Excellent writing, editing, and storytelling skills. Preferred Skills:

● Experience with graphic design tools like Canva, Adobe Photoshop, or Illustrator.

● Knowledge of basic video editing tools for short-form content.

● Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights).

Note- The candidate must have their own laptop and the location will be Bund Garden



  • Pune, India Wiztrah Full time

    Company Description Wiztrah is a design initiative focusing on innovation and creation. The approach is to educate, analyze, and then create, ensuring both self-evolution and industry advancement in marketing designs. By understanding current trends, Wiztrah aims to set new ones and realizes client visions through passionate creation. The company commits to...


  • Pune, Maharashtra, India RIO International Design Studio Full time

    Job DescriptionImmediate JoiningLocation: Magarpatta puneSalary: 10K to 22KWork from officeCompany DescriptionRIO International Design Studio is a creative collective of advertising, design, and media professionals. We have chosen to break away from traditional, oversized agencies to foster a more peaceful and creative work environment. Our small but mighty...


  • Pune, India RIO International Design Studio Full time

    **Immediate Joining Location: Magarpatta pune Salary: 10K to 22K Work from office Company Description** RIO International Design Studio is a creative collective of advertising, design, and media professionals. We have chosen to break away from traditional, oversized agencies to foster a more peaceful and creative work environment. Our small but mighty team...


  • Pune, India Revigro Marketing Full time

    Company Description Welcome to RevigroMarketing, where innovation meets digital strategy We specialize in crafting dynamic online solutions to propel businesses forward. Our services include responsive web design, strategic SEO, B2B lead generation, email marketing, social media management, and insightful market research. We are dedicated to boosting...


  • Pune, Maharashtra, India Osumare Marketing Solutions Pvt. Ltd. Full time

    We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. As a representative of our brand, you...


  • Pune, India Liftup Technologies Full time

    We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales...


  • Kharadi, Pune, Maharashtra, India Osumare Marketing Solutions Pvt Ltd Full time

    **Job description** We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. As a representative...


  • Kharadi, Pune, Maharashtra, India Osumare Marketing Solutions Pvt Ltd Full time

    **Job description** We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. As a representative...


  • Pune, Maharashtra, India Revigro Marketing Full time ₹ 5,00,000 - ₹ 8,00,000 per year

    Company DescriptionWelcome to Revigro Marketing, where innovation meets digital strategy We specialize in crafting dynamic online solutions to propel your business forward. Our services cover responsive web design, strategic SEO, comprehensive B2B lead generation, and social media management. We aim to boost visibility and drive meaningful connections with...


  • Hadapsar, Pune, Maharashtra, India Zoopero Marketing Private Limited Full time

    Job Title: Social Media Marketing Executive **Responsibilities**: - Develop and execute social media strategies to increase brand awareness and engagement - Manage all company social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube - Create, curate, and publish engaging content on a regular basis, including...