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Content Copywriter

2 months ago

tamil nadu, India Sweet Karam Coffee Full time
Role Overview:
We are seeking a talented and passionate Content Copywriter to join our dynamic marketing team. The ideal candidate will be responsible for creating engaging, brand-aligned content that drives customer engagement, enhances brand visibility, and promotes our products across various platforms. This role requires a creative thinker who can blend storytelling with strategic content marketing to resonate with our audience.
Key Responsibilities:
Develop compelling copy for various channels including website, blog posts, social media, email campaigns, product descriptions, and advertising materials.
Maintain and evolve Sweet Karam Coffees unique brand voice across all content, ensuring consistency and alignment with our brand values and mission.
Implement SEO best practices in all written content to increase organic reach and improve search engine rankings.
Collaborate with the marketing team to brainstorm and create content for integrated marketing campaigns that promote products and brand stories.
Craft engaging narratives that connect with our target audience, driving community engagement and brand loyalty through storytelling.
Contribute to the development of content strategies that align with our business goals and enhance customer journey touchpoints.
Stay up-to-date with industry trends, competitor activities, and audience preferences to ensure content is relevant and competitive.
Monitor and analyze content performance metrics to optimize future content and ensure it meets our marketing objectives.
Work closely with design, product, and marketing teams to create cohesive and impactful content across all customer-facing touchpoints.
Ensure all content is error-free, adheres to brand guidelines, and meets high-quality standards before publication.
Key Skills and Qualifications:
Bachelors degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a Content Copywriter, preferably in the FMCG or food & beverage industry or Digital Marketing
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Strong understanding of SEO and content optimization techniques.
Ability to adapt writing style to different formats and audiences.
Creative thinker with a passion for storytelling and brand building.
Excellent communication and collaboration skills.
Familiarity with content management systems (CMS) and basic digital marketing tools.
A proactive approach to staying updated with industry trends and consumer insights.
Passion for food, culture, and creating content that resonates with diverse audiences.
Join us at Sweet Karam Coffee and be a part of a team thats dedicated to bringing authentic and delightful South Indian experiences to life through engaging and impactful content.
How to Apply:
Interested candidates should submit their resume, cover letter, and a portfolio of relevant writing samples to We look forward to seeing how you can contribute to the Sweet Karam Coffee journey