Head of digital

3 weeks ago

Delhi, India Delara Full time

Head of Digital & Brand MarketingLocation: New Delhi (Full-time, remote with overlap to U. S. hours)About Delara HomeDelara Home ( is a U. S.-based premium home essentials brand focused on sustainable luxury. We offer organic bedding, comforters, bath textiles, and rugs across D2 C stores, Amazon, and leading retail partners. Our vision is to become a leading premium home brand combining luxury design, functionality, and sustainability.Role OverviewWe are seeking a Head of Digital & Brand Marketing to own and coordinate all marketing activities across channels. This role will be based in India but focused on the U. S. consumer market, working closely with our founder, agencies, and U. S.-based PR partners.You will act as the central hub for all marketing functions: SEO, SEM, PR, social media, Amazon PPC, content, and influencer programs. Your mission is to integrate these efforts into a cohesive strategy and reporting framework that drives profitable growth.Key ResponsibilitiesMarketing Strategy & Execution- Work closely with the key company executives to translate brand vision into actionable digital campaigns.- Manage channel strategies across SEO, SEM, Amazon PPC, social, influencer, email, and PR support.- Ensure consistent luxury brand storytelling across all platforms.Agency & Partner Management- Oversee SEO, SEM, PR, Amazon, and social media agencies.- Set clear goals, track performance, and consolidate reports.- Act as the single point of contact between the founder and agencies.Content & Brand Voice- Coordinate blog writers, social calendars, influencer partnerships, and affiliate programs.- Review and refine content for tone, accuracy, and brand alignment.- Support PR partners with content, product assets, and messaging.Analytics & Reporting- Consolidate reporting from Shopify, Amazon, SEO tools, and ad platforms.- Provide weekly and monthly performance reports with actionable insights.Influencer & Affiliate Growth- Develop and manage influencer and affiliate programs.- Build consistent collaborations that drive traffic, awareness, and conversion.Cross-Team Collaboration- Work with the India back-office team for product launches, listings, and creative assets.- Liaise with U. S. partners (PR & creative consultants) to fine-tune brand messaging.Qualifications- 5–8 years of marketing experience, ideally with D2 C brands targeting U. S./UK markets (home, lifestyle, or consumer goods preferred).- Strong background in digital performance marketing (SEO, SEM, paid social, Amazon PPC).- Proven track record in managing multiple agencies and freelancers.- Excellent written and spoken English; ability to adapt content for premium/luxury audiences.- Analytical mindset with proficiency in tools like Google Analytics, Looker Studio, SEMrush/Ahrefs, Meta Ads Manager, and Amazon reporting.- Self-starter, capable of working independently and coordinating across time zones.What We Offer- Competitive salary with growth opportunities.- Chance to lead the entire marketing function for a U. S. premium brand.- Work directly with the founder/CEO and key executives to influence brand positioning in the U. S. market.- Clear career path into a Global Marketing Director role as the brand scales

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