Senior Influencer Marketing Associate

2 days ago

Noida, India Mad Influence Full time

Mad Influence is a creator-first, full-stack marketing company under Mad Group. We build brands with culture, content, and technology—combining 360° agency services (strategy, social, media buying, content production, celebrity & influencer management) with our in-house platform, Xley , to run campaigns at scale. We’ve executed 2000+ campaigns across categories for leading brands, and we operate with a bias for speed, clear ownership, and measurable impact.Role Mission Operate our in-house tool (Xley) to plan, launch, and scale creator campaigns with precision—own strategy, quality control, and stakeholder outcomes while the platform handles the heavy lifting.What You’ll Own Creator Fit & Pipeline Design: Configure discovery filters, lists, and scoring rules in Xley to surface on-brand creators across tiers and regions.Offer & Guardrails: Set negotiation guardrails (rates, usage, timelines) and approve exceptions; Xley runs outreach and auto-negotiation.Briefs & QA: Adapt brand objectives into campaign briefs using Xley templates; review/approve AI-assisted briefs and ensure compliance (ASCI/disclosures, usage).Execution Oversight: Monitor dashboards for SLAs, delivery windows, and risk alerts; resolve only exceptions and edge cases.On-Ground Shoots & Events: Handle on-site creator shoots, content capture days, and client events—manage call sheets, keep creators on brief, secure timely approvals, and ensure brand safety. Travel as needed.Performance & Insights: Interpret Xley analytics (CPV/CPE/EMV, reach quality, creative lift), publish crisp insights and next-step recommendations to clients.Creator Relationships: Build trust with priority creators/talent managers for smoother approvals and faster escalations.Playbooks & Experimentation: Convert learnings into reusable presets, tags, and workflows in Xley; run A/Bs on hooks, formats, and posting windows.Cross-Functional: Partner with strategy, sales, and performance teams; translate insights into proposals and renewals.

  • Influencer Marketing Associate

    1 week ago

    Noida, Uttar Pradesh, India Xley Full time ₹ 3,60,000 - ₹ 4,80,000 per year

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  • Influencer Marketing Associate

    2 weeks ago

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