Senior media buyer

3 weeks ago

Coimbatore, India Youtech Marketing Full time

Youtech Marketing is India's fastest-growing food marketing agency with 100 K+ Instagram followers and 100+ successful restaurant clients. We are a full-service digital marketing agency specializing in helping cafes, restaurants, and food businesses grow their brand presence and revenue. We don’t just create content, we drive real footfall and sales for cafes, restaurants, dessert brands, and cloud kitchens. Overview We’re looking for an experienced, data-driven, and results-focused Senior Media Buyer who can plan, launch, manage, and optimize paid advertising campaigns across multiple platforms. As a Senior Media Buyer at Youtech Marketing, you will be responsible for building high-performing Awareness ad campaigns for cafes and restaurants, driving measurable results, and collaborating with the creative and content teams to execute winning strategies. Roles & Responsibilities Campaign Strategy & Execution • Plan, launch, and manage paid media campaigns across Facebook, Instagram, You Tube, and other relevant platforms. • Focus on achieving strong performance metrics for cafes and restaurants. • Develop data-backed media buying strategies tailored for the food & beverage industry to maximize ROI, customer acquisition, and retention. • Execute Full funnel (TOF, MOF, BOF) strategy for Awareness campaigns. Performance Optimization • Monitor campaign performance daily and analyze KPIs such as cost per share, Hook Rate, Hold Rate, CPM and understand conversions from the Account Manager. • Implement continuous optimizations including audience testing, A/B creative testing, and funnel improvements. Creative Collaboration • Collaborate closely with Account managers, design and content teams to guide ad creatives. • Ensure all creatives align with campaign objectives and maintain consistent brand messaging. Budget Management • Manage advertising budgets across multiple platforms efficiently. • Ensure proper pacing of budgets to avoid overspending or under-delivery. Market & Audience Research • Stay updated with paid advertising trends, platform updates, and competitor activities. • Identify new targeting opportunities within the F&B space to reach ideal customer segments. Reporting & Analysis • Prepare regular performance reports with actionable insights and optimization suggestions. • Present findings to management and contribute to data-driven decision-making. Qualifications • 2+ years of experience in media buying or performance marketing. • Strong hands-on experience with Meta Ads (Facebook & Instagram) and You Tube Ads. • Strong hands on Awareness Ad Campaigns. • Ability to analyze metrics and optimize campaigns for performance and profitability. • Experience working with F&B brands or local businesses is a plus. • Strong collaboration skills with creative and content teams. • High attention to detail, structured thinking, and strong analytical capability. • Ability to manage multiple campaigns and budgets simultaneously. • Strong communication skills (written and verbal).

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