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Chief Manager

2 months ago

chennai, India Saaki Argus & Averil Consulting Full time

AboutClient:

Our client is adistinguished financial services organization offering lendingsolutions for various consumer and business requirements. Theircommitment to customer satisfaction and innovation makes them atrusted partner. They maintain a robust presence in urban and ruralregions driving economic development.


a) PerformanceMarketing Strategy & Execution:

  • Develop and implement a comprehensiveperformance marketing strategy aligned with the overall businessgoals and objectives of the NBFC.
  • Identify andprioritize the most effective digital marketing channels for leadgeneration such as Search Engine Marketing (SEM) Search EngineOptimization (SEO) with a conversion focus Social Media Marketing(SMM) focused on lead acquisition Paid Advertising (PPC Display)and Email Marketing nurturing campaigns.
  • Leadthe selection negotiation and management of digital marketingagencies and vendors specializing in performance marketingchannels.
  • Oversee campaign budgetingallocation and optimization across all channels based onperformance data and return on investment (ROI).
  • Implement A/B testing methodologies and utilize dataanalytics to continuously optimize campaign performance andmaximize lead generation.
  • Track and measurekey performance indicators (KPIs) such as costperlead (CPL) leadquality and conversion rates to ensure campaign effectiveness andROI.
  • Stay updated on the latest performancemarketing trends tools and technologies within the NBFCspace.


b) Lead Management & ConversionOptimization:

  • Developand implement a datadriven lead management strategy to ensureefficient lead nurturing and conversion into payingcustomers.
  • Work closely with the sales team tounderstand their needs and ensure a seamless lead handoverprocess.
  • Analyze website traffic data and userbehavior to identify areas for improvement and optimize theconversion funnel for better lead generation.
  • Implement conversion rate optimization (CRO) strategieson the NBFCs website to enhance lead capture and conversionrates.
  • Digital Business Projects &Growth Initiatives
  • Champion and lead digitalbusiness projects that support lead generation customer acquisitionand overall business growth objectives.
  • Identify and implement new performance marketing channelsand tactics to stay ahead of the curve and maximize lead generationpotential.
  • Research and analyze market trendsto develop innovative digital marketing strategies and campaignsthat differentiate the NBFC in the competitivelandscape.


c) Analytics:

  • Demand Generation from Digital Campaigns:Prospects
  • Social Media: Campaigns ReachRelevance
  • Digital Media: Campaigns Share ofVoice
  • Website: Traffic Reach Ranking andKeyword authority


d) FunctionalCompetencies:

  • Workingknowledge Website Management Content Management SEO SEM
  • Working knowledge of social media ORM Campaign ManagementLead Management Online Customer Care GDN
  • Mobility Experience / development of mobile sites /Apps
  • Agency Management
  • Media Planning Skills Analytical Skills etc.


Qualifications: MBA Marketing(preferred Tier II or III B School)


Experience: 10 years exp in Digital Marketing with a focus onperformance marketing/ content strategy/campaign management alongwith team handlingexperience

Remote Work :

No