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Category Research Manager
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Exp required - 8 years+CTC Range - 12 LPALooking for someone who has working experience in research into physical products (for example home or office stationery/FMCG products). Job Summary:Market research to identify gaps and opportunities in a product category and suggest products to maximize sales, profitability, and market share for International business.Key Responsibilities:Stay up-to-date with market trends, consumer preferences, new products, etc to identify opportunities for growth within their product category Optimize product mix by modifying/adding new features/products & removing underperforming products to meet customer expectations Guide sales team with product suggestions and pricing for buy trips. Major Duties1. Research – Online and offline both2. Study market samples3. Data analytics4. Develop your own samples for category enhancement with the help of the development teamThe most difficult/demanding part of this jobIdentify market gap and offer the perfect blend of product mix
