Google Ads Manager

1 month ago


jaipur, India GemsNY IT Solutions Full time

Company Overview


GemsNY, New Yorks finest jewelry brand, is a 35+ year old company that specializes in delivering the best gemstone jewelry. With a focus on customer satisfaction, GemsNY strives to fulfill our customers' jewelry dreams. As an established jewelry brand, GemsNY offers bespoke jewelry and loose gemstones at an economical price.


Job Overview


Senior: 7 to 10 years of experience | Full-Time | Jaipur, Rajasthan, India


Qualifications and Skills


  • Proven experience as a Google Ads Manager or PPC Expert, with a minimum of 7 to 10 years of experience
  • In-depth knowledge of Google Ads platform, including Google Analytics and Adsense
  • Expertise in managing advertising campaigns across various platforms, including Google Ads and Bing Ads
  • Strong understanding of pay-per-click (PPC) advertising principles and best practices
  • Experience with optimizing landing pages and conversion rate optimization (CRO)
  • Analytical mindset with the ability to interpret complex data and identify actionable insights
  • Excellent communication and collaboration skills to work effectively with cross-functional teams
  • Ability to manage ad budgets and allocate spend effectively to drive maximum ROI
  • Certifications in Google Ads and Google Analytics are highly preferred
  • Experience with e-commerce and luxury brands is a plus


Roles and Responsibilities


  • Develop and manage comprehensive Google Ads and PPC strategies to drive qualified traffic and maximize conversions
  • Perform keyword research and optimize campaigns for optimal performance and cost efficiency
  • Create and optimize landing pages that align with Google Ads campaigns
  • Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement
  • Manage budgets and allocate ad spend effectively across various platforms, including Google Ads and Bing Ads
  • Stay updated with industry trends and best practices in Google Ads and PPC advertising
  • Collaborate with the marketing team to ensure cohesive messaging and branding across all digital advertising channels
  • Track and report on key metrics, such as impressions, CTR, CPC, and conversion rates
  • Identify and implement A/B testing strategies to optimize ad creative and landing page performance
  • Provide regular reports and insights to stakeholders on campaign performance and optimization recommendations






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