Content Creator

3 weeks ago

Kochi, India Aabasoft Full time
Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordinglyCreating content which will catch maximum customer interestWriting and reviewing content for websites, social media pages and public communicationsOptimize Search Engine Optimization driven content and increase the site trafficCollaborating with the content and marketing team to decide the brand taglines, logo and other promotional materialMeasuring and monitoring company website and social media traffic statisticsMonitor the increase in traffic due to new content and take actions accordingly to improve the traffic metricsBrainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channelsEnsure that the content is compliant with the copyright and data protection lawsMaintain consistency in content and ensure alignment with the brand history and plansIdentify customers needs in relation to the company and write content to cater those needsUpdate the website, social media and content pages periodicallyConducting research on the key SEO terms and incorporating them into the content to achieve maximum viewershipA Bachelors degree in communications, english, journalism, literature, marketing or other related fieldsExperience as a content creator in prior roles creating strong and engaging contentUnderstanding of SEO best practicesPrior job experience in web traffic metrics, HTML and web publishingProficiency with content management systems and analytics softwaresExcellent writing, proofreading and communication skillsDetail oriented work style with good time management and organizational skillsKnowledge of various analytics platformsContent Creator Skills Required

Excellent written and verbal communication skills as well as organizational skillsSkills to get into the details, proofread and edit content before publishingAbility to match up with fast paced work lifeExcellent IT skillsProficiency with Microsoft Office suite, specially excel and powerpointAbility to work efficiently maintaining high quality and accuracyGoal oriented and customer orientedMulti-project management skills, adhering to timelines and performing under pressure to achieve the targetsAbility to attention to detail along with a creative mindDeveloped team working skills to collaborate with various departments and work in alignment with themAbility to maintain consistency in their content writingAbility to understand and cater to the needs of customers and discover the potential markets for the companyExcellent time management and planning skills to ensure meeting deadlinesHave an understanding of UI/UX designHaving an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target marketAbility to communicate the message in simple and beautiful language which will attract audienceContent creators should publish new contents periodically at a steady pace

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