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Data Analyst

1 month ago

uttar pradesh, India Wildnet Technologies Full time
We’re looking for a logical, data-driven individual who’s passionate about gathering insights from data. The ideal candidate is excited by the power of data and statistics and will play an important part in developing industry-leading, innovative tools and systems.
You will have experience analysing digital data against marketing campaign metrics across different digital media channels, including:
• Google Analytics 4
• Google Adwords
• Bing
• Amazon
• eBay
• Email
• Display
• Social networks
• Organic search
You have experience in setting up Google Analytics 4 and other marketing tracking required via Google Tag Manager.
This role will require you to execute analytics briefs in a timely and valueadding manner whilst thinking how the outputs can benefit other clients and build these solutions in a scalable manner.
You will require good communication skills, so you are able to present your findings back to the client or the wider business.
We would like applicants to have the following –
• Excellent Excel skills
• Good data visualization skills and able to use Data Studio, Power BI or Tableau
• Awareness of Data set structure and data manipulation
• Great analytical skills and problem solving skills
• Google Tag Manager /Google Analytics 4 tracking experience
• Knowledge of digital marketing channels e.g. PPC, display advertising, SEO, Email Marketing, Social Media and Attribution.
It would be preferable for you to have experience of some of the following –
• Experience of dealing with large data sets
• Experience with R, python or SQL
• Awareness of Google Cloud, AWS and/ or Azure
Specific tasks this candidate will be undertaking include implementing and diagnosing:
• Events and key events (GA4)
• Enhanced measurement events (GA4)
• Conversion tracking across search and social platforms (Google Ads, Meta, etc.)
• Enhanced conversion tracking (Google Ads)
• Consent mode (v2)
• Full GA4 setup/auditing

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