Performance Marketing Manager

Job Description The firm : It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India. We launched the app in Jan 2021, and now have more than 1 million downloads of the app. We support more than 200k businesses and operate at scale. Founded in 2020, we have raised capital from top-tier investors including Y Combinator, DoorDash Inc.’s Gokul Rajaram, former Tinder and Spotify executive Sriram Krishnan and former Facebook executive Anand Chandraskeran. Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy. We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best. Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow. And we are just getting started  Website : LinkedIn : Job Location – Gurgaon Position Overview: As a Performance Marketing Manager within our dynamic SaaS company, you'll be at the forefront of our growth strategy, leveraging your expertise to drive measurable results through various digital channels. You'll play a pivotal role in executing data-driven marketing campaigns aimed at acquiring, engaging, and retaining customers. With a keen eye for analytics and a passion for innovation, you'll optimize campaigns to maximize ROI while continuously testing and refining strategies to stay ahead in the competitive SaaS landscape. What you will do: Campaign Strategy and Execution : Develop and implement comprehensive performance marketing strategies across multiple digital channels such as SEM, SEO, display advertising, social media, email marketing, and affiliate marketing. Data Analysis and Optimization : Utilize analytics tools to track campaign performance, identify trends, and extract actionable insights. Continuously optimize campaigns to improve conversion rates, reduce acquisition costs, and increase customer lifetime value. Budget Management: Manage allocated marketing budgets effectively, ensuring optimal allocation of resources across various channels to achieve key performance indicators (KPIs) and business objectives. Audience Targeting and Segmentation: Utilize market research, customer segmentation, and persona development to target the right audience segments with tailored messaging and offers. Content Strategy and Creation: Collaborate with content creators and designers to develop compelling ad creatives, landing pages, and marketing collateral that resonate with target audiences and drive engagement. Conversion Rate Optimization (CRO) : Implement A/B testing and optimization strategies to improve website and landing page conversion rates, reducing friction in the customer journey and maximizing lead generation. Competitive Analysis: Monitor competitor activities and industry trends to identify opportunities and threats, informing strategic decision-making and staying ahead of the curve. Cross-functional Collaboration: Work closely with cross-functional teams including product management, sales, and customer success to align marketing efforts with overall business objectives and ensure a seamless customer experience. Reporting and Performance Measurement: Generate regular reports and dashboards to communicate campaign performance, key metrics, and actionable insights to stakeholders, facilitating data-driven decision-making at all levels of the organization. Requirements What makes you qualified? Proven experience (minimum 3 years) in performance marketing roles within the SaaS industry. Expertise in digital marketing channels including SEM, SEO, social media advertising, email marketing, and affiliate marketing. Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Proficient in  usage of following tools: Firebase, LinkedIn, Facebook Ads Manager, Google Ads, Clevertap, etc  Strong analytical skills with the ability to interpret complex data and drive actionable insights. Excellent project management skills with a focus on delivering results within deadlines and budget constraints. Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends and best practices. Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization. Requirements 3+ years of relevant experience. Must have worked with startups. Worked with Data and experienced on B2C products. Worked on Feature GTM activities like: Knowledge Base Article, Blog, Support FAQs, Feature Videos, Internal and External Feature Announcements. Hands on experience with onboarding & activation communication via Email, Whatsapp, etc. Knowledge of tools like Clevertap, MoEngage, WebEngage etc Analytically & logically strong - must be able to devise hypotheses, run experiments & iterate based on data. Strong at segmenting users, writing content, figuring right time to send messages and figuring out the right channel for communications.