Lead Software Engineer
2 months ago
Lead Software Engineer (Drive)
As the lead segment cdp, you will be responsible for overseeing and managing our segment customer data platform (cdp) to drive data-driven decision-making and optimize customer segmentation strategies.
You will collaborate with cross-functional teams to develop and implement data analytics solutions that enhance customer experiences and drive business growth.
Additionally, you will play a pivotal role in leveraging data analytics, javascript, sql, and api integrations to extract insights, automate processes, and optimize campaign targeting.
Responsibilities:
- Lead the development and implementation of segmentation strategies using the segment customer data platform (cdp).
- Collaborate with cross-functional teams to gather requirements and define data analytics solutions to address business needs.
- Design and implement data models, workflows, and automation processes within the segment cdp.
- Utilize javascript, sql, and api integrations to extract, transform, and load (etl) data from various sources into the segment cdp.
- Develop and maintain custom tracking plans, events, and properties within the segment cdp to capture relevant customer data.
- Analyze data to uncover insights, trends, and opportunities for optimization.
- Create and maintain dashboards, reports, and visualizations to track key performance indicators (kpis) and measure the effectiveness of segmentation strategies.
- Stay updated on industry trends and best practices in data analytics, customer segmentation, and cdp technologies.
- Provide leadership, guidance, and mentorship to junior team members.
Requirements:
- Proven experience working with segment customer data platform (cdp) or similar customer data management platforms.
- Strong proficiency in data analytics, javascript, sql, and api integrations.
- Experience designing and implementing segmentation strategies to drive business outcomes.
- Solid understanding of data modeling, etl processes, and data warehousing concepts.
- Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
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