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Brand and Marketing head

2 months ago

Gurgaon, India SAKU Full time

Company Description

SAKU is a new-age D2C house of fashion and lifestyle brand (Menswear, womenswear and kids wear).

We offer premium ready to wear high fashion products and a premium shopping experience through offline and online stores.

Our focus is on delivering the best products and services to our customers, ensuring a seamless shopping experience both digitally and through our experience centre(s).

Role Description

This is a full-time on-site role for a Brand and Marketing head at SAKU located in Gurugram.

This is a high impact, result oriented position for highly ambitious, high achiever banding and marketing ninjas having broad experience of digital, social and offline

Note: Pls read the last part before applying

Roles and Responsibilities:

  • Brand Strategy development - Positioning of the brand as per the identified target audience
  • Budget and ROI optimisation - plan budget, constantly evaluate in-source vs outsource, maximise ROI
  • Brand Communication - Custodian for consistency in brand communication across all channels and mediums
  • Plan, execute and optimise marketing and advertisement campaigns - all digital (website content, Meta & google ads, emailers / newsletters etc.), all content, all social channels, and all offline (ATL and BTL)
  • Product shoots - Execute on the best fashion product shoots. Period
  • Social media strategy execution - Own social media strategy, calendar, and ensure execution from the team to deliver on agreed goals and outcomes
  • Best experience centres - Develop and continuously improve visual look, brand identity, visual merchandise and the experience of customers at the experience centre(s)
  • PR and strategic partnerships - build, maintain and leverage key PR channels, media, influencers, strategic partnerships to promote brand, both digital as well as offline experience centres
  • Product development - Collaborate with product team in new product development aligning with brand's positioning and customer expectations (including but not limited to product design, packaging, pricing etc.)
  • Performance monitoring - track, analyse KPIs (brand awareness, engagement, loyalty etc.) and take corrective actions
  • Market analysis - market trends, consumer behaviour, competitor activity

Who are you:

  • Results and outcome oriented - you focus and measure the performance based on outcomes and results
  • Problem solver and resourceful - you know or know someone or can find someone to fix anything
  • Risk taker - you take calculated strategic bets
  • Strategic thinker - you can manage both long term vision as well as execute on short term goals
  • Highly ambitious - you settle for nothing but the best outcome
  • Storyteller - you can weave the brand messages subtly across all channels to elevate the brand
  • Growth hacker - you know and can execute tricks of the trade to quickly elevate the brand from 0 to 1
  • Highly organised and thrives under pressure - you can manage multiple priorities, deadlines, stakeholders, goals and KPIs
  • Execution oriented - you have a bias towards action (rather than poring over every last detail and armchair analysis)
  • Fashion lover - you're passionate about all things fashion and D2C
  • Leader - you can lead and work collaboratively in a team setting
  • Educated - you have a bachelors or masters from reputed institute
  • Relevant experience - you've 6-8 years of experience in branding and marketing in B2C organisations (experience in fashion startups a plus)

A few qualifiers - PLEASE DON'T APPLY if:

  • you mainly have performance marketing experience
  • you mainly have marketplace and/or website management experience
  • you don't have a mix of digital, social and offline marketing experience
  • you mainly have had category management role
  • you don't have experience of setting and delivering on tangible business results and outcomes
  • you're a fresher or mainly have had internships experience