Sr. Associate

3 weeks ago

gurgaon, India Procol Full time
Procol is India's fastest-growing procurement technology company. Founded in 2018, Procol's solutions have been securely deployed at many $1B+ global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by replacing emails and Excel workflows with the world's most easy-to-use and secure e-sourcing platform managing a spend of ₹5000 Cr+.
Procol is rated 4.9/5 by trusted enterprises on G2 and has been featured by Forbes. Procol is an innovative company that specializes in revolutionizing the way businesses handle procurement operations. Leveraging cutting-edge technology, Procol aims to streamline procurement processes, enhance transparency, and drive efficiency for businesses of variousscales and industries. At its core, Procol focuses on integrating digital solutions to transform traditional procurement methods, making them more accessible, efficient, and cost-effective.
We're a team of ex-Google New York, Zomato, and OYO who've worked at high-impact, growth companies and believe thatwe're on the journey of building one. We are backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.
Hiring for Sr. Associate – Product Marketing
We’re in the midst of transitioning from 'start-up' to ‘scale-up’. You will be a key player in bringing our SaaS products to market. You will collaborate closely with cross-functional teams, including Product Development, Sales, and Marketing, to craft compelling product narratives, develop marketing materials, and execute go-to-market strategies that drive demand and customer engagement.
What you'll do:
Support the creation of product marketing and GTM plans by translating brand and product strategy into actionable marketing activities.
Design and execute marketing activities as per plan, and also track the metrics to measure campaign effectiveness. Create marketing collateral and customer evidence pieces such as case studies, product brochures, and product videos.
Assist in the launch of new products.
Execute customer engagement programs by extending the brand and product experience.
Support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
Identify opportunities for thought leadership, feature use cases, and generate relevant content.
Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats for our products in the market.
Collaborate with the Marketing team to create and execute campaigns that drive demand and engagement for our products.
Collaborate with Sales teams to provide them with the tools and resources needed to effectively communicate product value to customers.
Collaborate with Product Development teams to understand product features, benefits, and differentiation in order to craft compelling value propositions.
What we’re looking for:
Proven 1-3 years of track record in SaaS Product marketing, or a similar role in Marketing.
Excellent written and verbal communication skills to craft compelling narratives and messaging.
Creative thinking and storytelling ability to effectively communicate product value.
Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Collaborative approach with the ability to work cross-functionally and manage multiple stakeholders.
Proficiency in marketing tools and platforms.
Knowledge of software tools and processes commonly used in marketing
Capable of actively participating in ideation, problem-solving, and decision-making
Cooperation with other team members in achieving group goals and objectives
MBA in marketing or equivalent educational qualification
Why you'll love Procol:
At Procol, we believe our employees are our greatest asset. We offer a dynamic work environment that fosters creativity, collaboration, and growth. Benefits include:
Work closely with the founding team and become a part of building a successful company
Openly collaborate with a few of India’s most talented folks, who will challenge you every day
Competitive salary and performance bonuses.
Advance Salary.
Health insurance.
Flexible work hours.
A vibrant, inclusive, and supportive company culture

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