We are seeking a creative and dynamic Junior Copywriter to join our content team at upGrad. The ideal candidate will possess a passion for writing and a keen understanding of how to craft compelling messages for various online platforms. This role involves creating engaging content that resonates with our diverse learner base, contributing to our mission of making high-quality education accessible to all.

Responsibilities:

• Write clear, attractive copy with a distinct voice for websites, emails, social media, and advertisements.
• Collaborate with the content and marketing teams to brainstorm and develop a variety of marketing materials.
• Interpret copywriting briefs to understand project requirements.
• Conduct high-quality research and interviews to inform and enhance written content.
• Edit and proofread copy to ensure high editorial standards are met across all content outputs.
• Understand and implement SEO principles to maximize copy’s reach.

Qualifications:

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• 0-2 years of experience in copywriting or a related role.
• Excellent writing, editing, and proofreading skills.
• Creative thinker with an ability to produce innovative and original ideas.
• Basic understanding of SEO and content marketing.
• Ability to work in a fast-paced environment and manage multiple projects.