Data Analyst

2 weeks ago

india dentsu Full time

Company Description


Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.


Total Experience: 1 to 3 Years

Location: Pune


Key Responsibilities

  • Should be able to build Web Analytics KPIs, Technical Requirements and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
  • Should be well versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments etc.)
  • Should have experience with implementing end to end Analytics reports and data collection using Adobe Analytics Product.
  • Should be able to provides Detail Tagging instruction to implementation team. Should be well versed with UTM and Adobe launch codes.
  • Work will typically involve data pull from Adobe Analytics and Marketing performance dashboards and providing key trends/takeaways on the performance data.
  • Should be able to help Development and QA team to implements analytics codes and validating data collection.
  • Should have experience with implementing end to end Analytics reports and data collection using Adobe Analytics Product.
  • Should be able to configure rules and analytics variables in Launch and analytics report suites.
  • Should be well versed with creation of segments in Adobe Analytics and utilise in other experience cloud solutions.
  • Have experience in tag managers such as Adobe Launch, GTM, Tealium etc.


Good to have Skills:

  • Experience in Web SDK implementation methods for Website & App.
  • Knowledge on creation of different activities & reporting on Adobe Target.

Must Have Skills:

  • Baisc JS, HTML and CSS understanding
  • Proficient with Adobe Analytics and MS Office tools (especially Excel, PowerPoint)
  • Excellent communication & analytical skills desired.
  • Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
  • Comfortable with remote video collaboration tools e.g., Zoom, Teams, etc.


To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):


Name:

Mobile:

Email:

Current company:

Designation:

Total years of work experience:

Years of experience specifically in Adobe Analytics:

Location of current residence:

Are you comfortable working from Pune:

Annual CTC:

Notice period:

Pls attach your cv



We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.



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