Data Analyst

4 weeks ago

Bengaluru, India ffreedom app Full time
Job Description:

We are looking for a seasoned

Data Analyst with 4+ years of experience in data analysis and visualization. The ideal candidate will have extensive hands-on experience with PowerBI, Tableau, Python, and Google Analytics. You will be responsible for analyzing large datasets, developing insightful visualizations, and providing strategic recommendations to support business decisions.

Responsibilities:

1.

Analyze engagement, retention, and acquisition data for the app to identify patterns and opportunities for improvements.2.

Collaborate with the technical team to build data pipelines where data is not readily available.3.

Develop and generate data reports to fulfill ad-hoc requests from various stakeholders.4.

Identify cross-platform data dependencies, such as analyzing data from YouTube/Social Media Marketing Channels to identify trends that lead to higher app installs.5.

Evaluate the performance of videos on YouTube/Social Media Marketing channels to determine their effectiveness in driving user engagement and app installs.6.

Assist the Marketing/Branding Teams in identifying topics and content strategies to increase user installations.7.

Analyze search performance results for the website and implement strategies to improve performance.8.

Study funnels and identify drop-offs, as well as the reasons behind these drop-offs, to optimize user journeys and conversion rates.

Qualifications:

1.

Bachelor's degree in a relevant field such as Computer Science, Statistics, or Mathematics.2.

3 to 5 years of experience in a data analysis or similar role, preferably in a tech or digital marketing environment.3.

Proficiency in data tools, including Excel, pivot tables, Big Query, exploratory data analysis, predictive modeling, and presentation skills.4.

Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.5.

Strong analytical skills and attention to detail.6.

Familiarity with SQL for data querying and manipulation.7.

Experience working with the YouTube ecosystem and analyzing YouTube data to drive insights and recommendations.

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