
Google Ads
23 hours ago
Job Title: Google Ads & Meta Campaigns Specialist
Department: Digital Marketing
Location: Coimbatore
Reporting To: Digital Marketing Manager
Job Overview
We're seeking a data-driven and creative Google Ads & Meta Campaigns Specialist with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert.
Key Responsibilities
- Campaign Management:
- Plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram)
- Manage budgets, bids, and pacing to maximize ROI
- Conduct A/B testing on creatives, audiences, and placements
- Strategy & Execution:
- Develop full-funnel ad strategies aligned with business goals
- Perform keyword and audience research to refine targeting
- Collaborate with creative teams to produce high-performing ad assets
- Analytics & Reporting:
- Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools
- Generate actionable insights and performance reports
- Recommend optimizations based on data trends and KPIs
- Innovation & Growth:
o Stay updated on platform changes, algorithm updates, and industry trends
o Explore emerging ad platforms (e.g., Twitter, LinkedIn) as needed
o Contribute to quarterly planning and performance reviews
Qualifications
- 1-2 years of hands-on, proven experience managing Google Ads and Meta campaigns
- Strong understanding of performance marketing metrics (CTR, ROAS, CPA, etc.)
- Proficiency in Google Ads, Meta Ads Manager, and Google Analytics
- Excellent copywriting and ad creative ideation skills
- Experience with eCommerce, lead generation, or B2B campaigns is a plus
- Strong communication and stakeholder management skills
Interested Candidates drop your resumes at
Job Types: Full-time, Permanent
Pay: ₹15, ₹20,000.00 per month
Experience:
- Digital marketing: 1 year (Required)
Location:
- Coimbatore, Tamil Nadu (Required)
Work Location: In person
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