Junior Copywriter

3 weeks ago

Bengaluru, India Digikit Full time
Location - Sahakar Nagar, Bengaluru
Role - Copywriter Intern/ Copywriter
Company description:
Digikit is a customer-centric creative marketing agency located in Bengaluru. Our data, strategy, creative & content experts, media, and technology collaborate to help brands connect better with their target audience. Our approach involves exploring factors impacting a brand’s relationship with its digital audience and the marketplace to devise effective strategies.
Job Summary:
We are looking for a skilled Digital Copywriter/Content Writer to join our dynamic team at Digikit. The ideal candidate will be passionate about creating engaging and compelling content tailored for digital platforms. As a Digital Copywriter/Content Writer, you will play a key role in developing content strategies, crafting impactful copy, and producing high-quality content across various digital channels. If you have a strong writing portfolio, creative flair, and a solid understanding of digital marketing principles, we want to hear from you.
Responsibilities:
Develop creative and persuasive copy for digital marketing campaigns, including website content, blog posts, social media content, email newsletters, advertising campaigns, and more.
Collaborate with the social media, SEO and design teams to understand client objectives, target audience, and brand voice, ensuring all content aligns with the overall marketing strategy.
Conduct thorough research on industry trends, competitor analysis, and keyword optimization to inform content creation and maximize organic reach.
Create engaging and shareable social media content that resonates with the target audience and encourages interaction and engagement.
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines and editorial standards.
Stay updated on emerging digital trends, content formats, and best practices in digital marketing and content creation.
Monitor and analyze content performance using analytics tools to track key metrics, identify trends, and optimize content strategies for maximum impact.
Requirements:
Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing digital content across various platforms.
Excellent writing, editing, and proofreading skills, with a keen eye for detail and a knack for storytelling.
Solid understanding of digital marketing principles, including SEO, content marketing, social media marketing, and email marketing.
Strong research skills and the ability to gather and synthesize information from multiple sources to create compelling and informative content.
Creative thinker with the ability to generate innovative ideas and adapt content for different audiences and channels.
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Passion for staying updated on the latest digital trends, technologies, and industry developments.

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