Performance Marketing Manager

2 weeks ago

noida, India AMPM Full time

Job Responsibilities:

As the Performance Marketing Manager at AMPM Luxury Fashion, you will be responsible for developing, implementing, and optimizing performance marketing strategies to drive customer acquisition, engagement, and conversion. This role requires a data-driven and strategic professional with a strong background in digital advertising, analytics, and a passion for luxury fashion.

Key Responsibilities:

·       Digital Advertising Strategy:

·       Develop and execute comprehensive digital advertising strategies across paid channels, including but not limited to PPC, SEM, display, and social media advertising.

·       Collaborate with cross-functional teams to align digital advertising initiatives with overall business objectives.

·       Campaign Optimization:

·       Optimize paid media campaigns to maximize return on investment (ROI), conversion rates, and customer acquisition.

·       Conduct A/B testing and analyze performance data to make data-driven decisions for campaign optimization.

·       Budget Management:

·       Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve business goals.

·       Track and report on budget utilization, making recommendations for adjustments based on performance.

·       Analytics and Reporting:

·       Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) related to performance marketing efforts.

·       Provide regular reports and insights to senior leadership on the effectiveness of campaigns.

·       Collaboration and Coordination:

·       Collaborate with the creative team to develop compelling ad creatives and messaging that align with brand standards and resonate with the target audience.

·       Work closely with the marketing team to ensure a cohesive and integrated marketing approach.

·       Stay Current with Industry Trends:

·       Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.

·       Implement innovative strategies to maintain a competitive edge in the luxury fashion market.


Salary Range: 15-20 Lakh per annum (can exceed based on profile relevancy)



Qualifications:

 


·       Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

·       Minimum of 3 years of experience in performance marketing, with a focus on digital advertising and luxury fashion/fashion or related industries. 

·       Proven track record of driving successful performance marketing campaigns and achieving business objectives.

·       Strong analytical skills and proficiency in using analytics tools.

·       Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, and others.

·       Excellent communication and collaboration skills.



Technical Skills:

Paid Advertising Platforms:

  • Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, Ads, etc.

Search Engine Marketing (SEM):

  • Expertise in SEM strategies for optimizing search engine visibility.

Analytics and Data Tools:

  • Advanced skills in using analytics tools and data analysis platforms.

Budget Optimization:

  • Experience in optimizing advertising budgets for maximum ROI.

Creative Tools:

  • Familiarity with graphic design and creative tools for ad creation.

Conversion Rate Optimization (CRO):

  • Understanding of CRO principles and strategies.

Ad Tracking and Attribution:

  • Knowledge of ad tracking tools and attribution modeling.

Remarketing Strategies:

  • Implementation of remarketing strategies for audience retargeting.

Other Skills Required:

 

●      Creative, Analytical, Organized

●      Good Research skills

●      Good at multi-tasking

●      Ability to meet targets and multiple deadlines

Aptitude

●    Organised

●    Logical mind / analytical

●    Creative, athletically astute

●    Problem solving ability

●    Calm

●    Multi tasking ability

●    Pro active

 

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