Adobe Campaign developer

2 weeks ago

navi mumbai, India ICICIdirect Full time

Roles and Responsibilities -


  • Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
  • Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
  • Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
  • Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
  • Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
  • Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.
  • Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
  • Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process.
  • Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
  • Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.


Skills, Qualification and Experience -


  • 4+ years’ experience as an Adobe Campaign Developer, Technical Consultant or Business Consultant required.
  • Expertise in Adobe Campaign platform.
  • Expertise in Master templates, JavaScript templates and data schemas.
  • Expertise in Import & Aggregate workflows.
  • Expertise and working Experience in SQL (Oracle / SQL Server / PostgreSQL).
  • Design and implement complex multi-wave, multi-channel communications with coding for versioning (dynamic in email and mobile push).
  • Familiarity with Web Development and Web Applications in Adobe Campaign (Frontend and Backend).
  • Good understanding & working knowledge of XML, JavaScript is a must.
  • Knowledge on Web Technologies like HTML, CSS will be an added advantage.
  • Knowledge in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and ad-hoc communications (Email & SMS).
  • Networking and infrastructure services knowledge (DNS, SMTP, Load balancer, SFTP).


Key Skills

  • Adobe Campaign platform, JavaScript, SQL, DNS, Adobe Campaign, HTML, CSS

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