Social Media Manager

3 weeks ago

Deoli, India PanScience Innovations (PSI) Full time

About the Role

We are looking for a digitally native, creatively driven Social Media Manager to lead our content strategy and execution across platforms. The ideal candidate has a strong design sense, proficiency in Canva, and the ability to blend creativity with strategic thinking to deliver engaging, scalable, and brand-aligned content. 

Key Responsibilities

  • Plan, design, and schedule high-performing social media content across platforms (Instagram, LinkedIn, Twitter/X, YouTube, etc.)
  • Create visually appealing posts, carousels, and reels using Canva, aligned with brand aesthetics and emerging trends
  • Manage content calendars to ensure consistent and timely execution of campaigns
  • Collaborate with the marketing team to align social content with broader campaigns, launches, and messaging goals
  • Monitor social media trends, algorithm updates, and audience engagement to optimize content performance
  • Track and report on KPIs, engagement metrics, and growth patterns, adjusting strategies accordingly
  • Build and nurture community engagement through comments, messages, and interactive activities
  • Experiment with new workflows and tools to increase content efficiency and creative output

Requirements

  • Minimum 1 year of experience in social media management or content marketing
  • Strong working knowledge of Canva for content design and visual storytelling
  • Proven experience managing multi-platform content calendars and publishing schedules
  • Excellent writing and editing skills with an eye for detail, tone, and engagement tactics
  • Ability to analyze performance data and translate insights into actionable strategies
  • Familiarity with social media scheduling and analytics tools (e.g., Buffer, Hootsuite, Later, Meta Business Suite, Sprout Social)
  • Exposure to basic video editing or short-form content creation tools (e.g., CapCut, Canva Video, Adobe Express)

Why Join PSI

  • Opportunity to work in a fast-paced startup environment with innovative products
  • Competitive compensation structure with performance-linked incentives
  • A culture that encourages initiative, experimentation, and continuous learning
  • Be part of a mission-driven team creating real-world impact

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