Senior Manager

3 weeks ago

Delhi, India Sony Pictures Networks India Full time
Position Title:

Senior Manager - Insights, Hindi Movies, Sony Marathi & Sony PAL

TECHNICAL COMPETENCIESUnderstanding of consumer behaviour and preferencesUnderstanding of research methodologiesUnderstanding of Research toolsUnderstanding of data interpretation and analysis skillsUnderstanding of BARCProactively takes ownershipAbility to work in an environment of chaosInfluencing SkillsVendor managementAttention to detailListening and Observation

AREAS OF RESPONSIBILITY

Quantitative Analysis and reportingtrack channel ratings continuously to create a better understanding of show performance across TG’s and marketsAnalyze ratings and other data points to derive a growth strategyMonitor all competitive activity and report the Market Intelligence for internal decision-making, on a weekly/monthly basisTrack viewership fluctuations to pre-empt gain or loss in channel GRPs and schedule new launches & Events.Analyze the distribution landscape and provide insights into packaging, placement and market prioritization decisionsrack market landscape to be updated on consumer viewing patternsIncrease in GRP’sBusiness Planning and GrowthYouTube Metrics AnalysisEvaluation of new opportunities from an overall business standpointBusiness growthQualitative ResearchBrand Track Report: Provide the agency with the TG and Target Market to conduct the annual study and share the findingsPilot/ Concept Testing: Execute the consumer research and share findings with the programming team for modification of the property/character as appropriateDip Stick Study: Conduct consumer research post-show launch and share findings as inputs with the programming team.Ad Hoc Report: Work on projects basis the requirements from the programming,marketing team or any changes in the external environmentQuality of inputsContent StrategyFPC StrategyWork with the scheduling team, reporting to him/her to make the FPC for MarathiManage the content library, work on episode rotation strategies, come up with efficient repeat ratios for episodes, and work on/set up meta-tagging/tracking systems to identify high-quality episodes. Provide inputs for the FPC plan each week based on consumer research, break structure and BARC ratingsPromo Planning StrategyProvide inputs according to research insights derived through weekly BARC data and channel priorities, which are in line with the network's commercial interest.Overall channel ratings and TSVOversee research operations and insights.Oversee implementation of a research project by the agency; Constantly keep track of progress and check if changes are required to the methodology/ planned sample set; Drive research on the ground and facilitate interactions with consumers as and when requiredReview rough transcripts/ recordings; provide inputs based on review of data and understanding of consumersSift through all the data shared identify key insights, and create an action plan for the business.Share draft recommendations with supervisor; Jointly brainstorm and develop a refined list of actions for the businessQuality of insights generated / action planActionable insights for content development/story changes/ character changesAdherence to the allocated budgetIncrease in viewership and reach based on the implementation of the action planVendor managementConstantly track the market to identify vendors who are doing path-breaking workIdentify and recommend vendors for projects based on project requirements, vendors' talent and capabilities.Evaluate vendor performance and provide feedbackSelection of appropriate vendorPerformance of vendor

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