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Paid Social Media Specialist

3 months ago

Bengaluru, India Taglynk Full time

*About The Role**


We are looking to offer a compelling and competitive new demand-generation offering for TripleDart's clients. In this role, you will manage no more than four accounts, taking direct responsibility for their performance marketing.


The ideal candidate for this position is an expert in paid social media with deep technical knowledge of strategy, execution, and reporting for tech companies. *Demand generation /ABM strategies will be a high priority.* This role involves executing campaigns, interfacing with clients, pitching strategies, and ensuring excellent results.


We highly value your ability to drive client results as an individual contributor. The ideal candidate will take ownership of their client portfolio's success, excelling in marketing strategy, execution, communication, and project management. Your skills and dedication will be crucial to delivering exceptional client outcomes.


- Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI (ABM & programmatic is an important)

- Collaborate with Marketing and Sales teams on account plans, marketing strategy, tools, and customer programs

- Own execution of your programs, including planning, logistics, budget, list management, follow up and reporting.

- Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective.

- Plan out account-based marketing plans with clear growth, engagement, pipeline and revenue objectives.

- Nurture contacts within the prioritized accounts and engage that audience consistently with innovative marketing to drive account opportunities