Digital Marketing Intern

3 weeks ago

india Cureous Full time

Opportunity: Internship (In-Office)

Duration: 6 months

Location: Bengaluru

Salary: INR 15,000 / month



About

At Cureous, our mission is to build technologies that empower independent living for people of all ages. Headquartered in Bangalore, we pioneer groundbreaking solutions to effortlessly help prevent pressure injuries (bedsores) and patient bed falls. We are a process-driven organisation with a team of designers, engineers, and doctors from some of the best institutes in the country. We are supported by the Bill & Melinda Gates Foundation, BIRAC, and DBT and also are the recipient of various other prestigious grants and awards.



How to Apply

Interested candidates passionate about sales and who would love to work in startups must send their CV / Work portfolio to explaining why this opportunity is of interest to you and how you can contribute.



Roles and Responsibilities



Content Creation and Management:

  • Develop engaging content for various digital platforms including website, blog, social media (Facebook, Instagram, Twitter, LinkedIn) and email newsletters.
  • Create multimedia content such as videos, infographics, and images to support marketing campaigns.
  • Manage content calendar to ensure consistent and timely delivery of content.


Social Media Management:

  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage social media accounts (e.g., LinkedIn, Twitter, Facebook, Instagram) by creating, curating, and scheduling content.
  • Monitor social media channels for trends, comments, and messages, and engage with the audience appropriately.


Search Engine Optimisation (SEO):

  • Optimise website content and structure for search engines to improve organic visibility and ranking.
  • Conduct keyword research and analysis to identify opportunities for content optimization.
  • Implement on-page and off-page SEO strategies to enhance website visibility and traffic.


Email Marketing:

  • Plan and execute email marketing campaigns to nurture leads and retain customers.
  • Segment email lists based on demographics, behaviours, and interests for targeted messaging.
  • Monitor email performance metrics and optimize campaigns for better engagement and conversion rates.


Paid Advertising Campaigns:

  • Assist in planning and executing paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).
  • Monitor ad spending and performance metrics to ensure campaigns are within budget and meeting objectives.


Analytics and Reporting:

  • Track and analyse key performance indicators (KPIs) across all digital marketing channels.
  • Prepare regular reports summarising campaign performance, insights, and recommendations for optimization.
  • Use data-driven insights to make informed decisions and continuously improve digital marketing efforts.


Market Research and Competitor Analysis:

  • Conduct market research to identify industry trends, customer needs, and competitive landscape.
  • Monitor competitor activities and performance to identify opportunities and threats.
  • Use market insights to inform marketing strategies and positioning of the medical device products.


Collaboration and Communication:

  • Coordinate with cross-functional teams including sales, product development, and customer support to align marketing efforts with business goals.
  • Communicate effectively with internal stakeholders and external partners/vendors to execute marketing initiatives smoothly.
  • Stay updated on industry best practices, emerging trends, and new technologies in digital marketing.



Qualifications & Skills


  • Bachelor's / Master's degree in Design, Marketing, Communications, or related field. 
  • 6 months to 1 year of experience in digital marketing, with a focus on social media marketing, content creation, and website management. 
  • Proficiency in social media platforms and social media management tools. 
  • Strong graphic design skills and experience using Figma or similar design tools. 
  • Knowledge of SEO best practices and experience with keyword research and optimization. 
  • Excellent written and verbal communication skills. 
  • Analytical mindset with the ability to interpret data and draw actionable insights. 
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Candidates with prior internships in digital marketing are preferable. 


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