Content Writer

1 month ago

Pune, India DD Enterprises Full time

Role: Content Writer


Education Qualification: Bachelor's degree in English, Journalism, Communications, or a related field.


Years of Experience: 3-5 years’ experience in content writing for the B2B industry


Accountable and Responsible for :


  • Define the unique value proposition and key differentiators for assigned product(s).
  • Conduct thorough research on industry trends, topics, and keywords.
  • Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the product’s benefits.
  • Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
  • Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
  • Audit and optimise content for search engines (SEO) to ensure it meets established content marketing goals.
  • Collaborate with subject matter experts to ensure accuracy and relevance of content.
  • Optimize content for search engines and social media platforms.


Skills:


  • Strong research skills.
  • Excellent written and verbal communication skills in English.
  • A strong understanding of SEO best practices.
  • The ability to write clear, concise, and engaging copies for different channels.
  • Experience with content management systems (CMS) is a plus.


Preferred:


  • Experience writing about healthcare, pharma and biopharma.
  • A passion for staying up-to-date on industry trends.
  • The ability to work independently and meet deadlines effectively.

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