Social Media Specialist

Job Description Well-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social media ad creation and promotion, and Google adverts. - Community Creation & Management through all social media platforms and online sites e.G. Quora, Reddit, Wiki how etc. - Should have managed multiple social media accounts - Should be well-versed in generating reports for the campaigns handled. - Should have intrinsic knowledge of the inner working of social media marketing tools and their settings - Regularly checking the technical health of each sm platform - Respond and react to changes within social networks, changes in functionality, methods of engagement, etc. - Social Media Listening/ Monitoring (Using relevant tools) - Designing and implementing social media strategy to align with business goals - Regularly track the performance of posts and derive insights to propose future strategies for all accounts and present the same. - Creating Monthly Content Calendar Job Requirement - Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google. - Achieving Weekly/Monthly targets set for individual brands - Perform research on current benchmark trends and Audience Analysis for brands. - Generate, edit, publish and share engaging content daily (e.G. original text, photos, vid eos, and news) - Suggest and implement new features to develop brand awareness. - Stay up-to-date with current technologies and trends in social media, design tools, and applications - Communicate with followers, respond to queries in a timely manner, and monitor customer reviews - Weekly KPIs updates and presenting to management - Analyse customer expectations according to past social media activity - Establish relationships with social media influencers to develop a strong network - Ensure brand consistency in copy through tone, voice, and terminology - Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.E., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc.