Social Media Marketing Specialist

2 weeks ago

india RACK POOL TABLES INDIA PVT.LTD Full time
Job Description: We are seeking a dynamic and experienced Social Media/Ads Expert to join our team. The ideal candidate will have a strong background in developing and implementing social media and advertising strategies across various platforms. From crafting engaging content to managing ad campaigns, you will be responsible for maximizing our online presence and driving customer engagement. If you're passionate about digital marketing and thrive in a fast-paced environment, we want to hear from you
Responsibilities:
Develop and execute comprehensive Social media and Google Ads strategies to increase brand awareness and drive traffic to our website.Manage all aspects of Google Ads Campaigns, including search, display, remarketing, and performance max campaigns.
Conduct thorough keyword research, ad copywriting, and bid management to optimize campaign performance.
Create compelling content for social media platforms, including posts, videos, and graphics.
Manage and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Twitter, , and Google Ads.
Monitor social media channels for trends, opportunities, and customer feedback, and respond promptly to inquiries and comments.
Stay up-to-date with the latest trends and best practices in social media and digital marketing, and incorporate new strategies to enhance our online presence. Develop and execute comprehensive advertising strategies to maximize ROI across Amazon, Walmart, or Wayfair platforms.
Create, monitor, and optimize paid campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display Ads to drive traffic and sales.
Work closely with the Catalogue team to ensure accurate and up-to-date product information, including titles, descriptions, and attributes.
Coordinate with the Design team to develop engaging creative assets for advertising campaigns and product listings, adhering to platform guidelines and best practices. Analyze performance metrics and data trends, identify insights, and provide actionable recommendations for campaign optimization and strategic decision-making.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience in Google Ads, social media management, and digital advertising, with a strong portfolio showcasing successful campaigns.
Experience in managing advertising campaigns on Amazon Seller Central, Walmart Seller Center, or Wayfair Seller Portal is a plus.
Proficiency in using social media management tools and advertising platforms (e.g., Facebook Ads Manager, Google Ads).
Proficiency in data analysis and reporting using tools like Excel, Google Analytics, or similar platforms.
Excellent written and verbal communication skills, with the ability to create engaging content tailored to different audiences.
Strong analytical skills and the ability to interpret data to inform decision-making and optimize campaigns.
Creative thinking and problem-solving abilities, with a results-driven mindset.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
Certification in social media marketing or digital advertising/Google Ads is a plus

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