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Product Researcher

3 months ago

Bengaluru, India Ather Full time
You’ll be our:

Product ResearcherYou’ll be based at

: Corporate office, Bangalore (IBC Knowledge Park)You’ll be aligned with

: Lead -

Consumer InsightsYou’ll be joining our

:

Insights and Analytics Lab (TBC)WFO / WFH / Hybrid :

WFO primarily

What you’ll do at Ather:1) Centre of Knowledge for Action / Influence on business / product / design decisions as the key single SPOCBe the key Product Researcher for Product (digital and physical) and Design teams

Be aligned with the app / product development team - working closely with the key product managers / designers to develop new products / test / evaluate performance (starting from a blue sky exploration and moving through the stages to prototype designing / testing till launch)

Help understand the customers’ needs and motivations better to drive evidence-based business decisions and strategy. Own the user insight and bring the user's voice to the team.

Work on bringing customer’s voices to the decision-making a process

UX research to shortlist the most appealing UI designs

by understanding

consumer feedback /

consumer needs and mental models

2) Collaboration / Stakeholder management - to Impact, Influence and InformUnderstand the scope of the product team's work, understand where all would be the research requirements, suggest suitable methodologies (feel free to think out of the box here), do the research (travel, if needed), analyze the data and pull out the actionable insights.

Ability to connect dots and see patterns within the data : stemming from multiple pieces of work and adding back to the Product / Design research being carried out.

Partner with management for solutions that require collaboration with external vendors/teams.

3) Bridge between Insights team and Product / Design (physical and digital)Collaborate with Insights team to be the knowledge keeper of the product lines handled : so that each feeds into the other in the service of the org.

Be the SPOC of the product you handle internally - own all deliverables associated with it

Additionally, you are expected to collaborate with the Insights team to work closely together on deliverables and add to the team's overall strength and performance

Deliverables include

Maintain a symbiotic connect with both Business and Product / Design

Understand the work done on consumer behavior / consumer insights overall to have an informed point of view to share with the design / product / development teams (physical or digital)

Ensure that if there are any user insights that are relevant for Business growth (better marketing / better creative panning etc.) are shared with the relevant stakeholders

Understand the work of consumer insights (agencies handled, surveys framed and rolled out with the context understood and reports generated) and be the SPOC for consumer insights with the stakeholders in Product / Design (physical / digital)

Help with the right set of questions coming in from the stakeholders handled to be checked in the various consumer researches / vice-versa

Ensure that sufficient bandwidth is dedicated with good quality reporting and debrief of the same with the stakeholders handled. Both a skill in analyzing qual and quant data is required.

Owning end to end all that

Product Research requires wrt. Qualitative, quantitative, attitudinal and behavioral analysis

Skilled in undertaking methodologies like card sorting, contextual interviews, first click testing, focus groups, heuristic evaluation / expert review, parallel design, personas, prototyping, surveys, system usability scale, task analysis, usability testing and use cases

Able to own researches from end to end (CMF, design clinics, sketch / concept tests, customer visits, product clinics, work with agencies that involve Qual / Quant / Neuro / IAT etc.

- and be able to connect the consumer of a product with the user needs in that product