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Sr Copywriter
2 months ago
About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win
Pyramid overview:
We are a creative unit dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing, or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both Bengaluru and the U.S., we comprise of the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year .
Position Overview:
We're looking for a Sr. Copywriter to work on & oversee digital content for Target’s website. You will be required to collaborate with a team of art directors, site merchants, project managers & business councils to copy for several of our brands across different categories. There will be partners in MPLS with whom you will have to liaise, collaborate and communicate with on a regular basis. You will have to consistently come up with innovative, eye-catching work that is in line with the Target brand, which should increase guest loyalty and, ultimately, drive sales. You may be required to manage a team of junior writers, mentor them and guide them on the voice and tone of copy.
About you:
- Write content for Target’s website in categories like Home, Grocery, Clothing, Deals or loyalty marketing
- Multi-task effortlessly juggling several projects across various business categories, and make quick, timely decisions to meet project deadlines
- Collaborate & brainstorm with creative teams on concepting and writing copy
- Manage multiple projects, balance timelines and present work at various forums
- Learn & use new tools and software that the role may require
- Write copy that is consistently in-tune with the Target voice and stay current with the latest editorial, cultural and design trends
- Interact with partners & teams both in India & Minneapolis
- Play the role of a leader when managing a team, exhibit leadership skills and motivate them when required
- Promote commitment to the organization’s purpose, values and direction
- Stay up-to-date on emerging trends, innovations and advancements in the digital space
- Adapt appropriately to competing demands and shifting priorities
- Merge Guest Insights and data with creative best practices
- Support Target Creative’s strategies, goals and objectives
- Follow defined best methods and procedures
- Ensure quality and accuracy of work
- Seek creative solutions to overcome obstacles
Requirements:
- Minimum 8-10 years at an Advertising agency
- A completed 3-year college degree
- Strong portfolio demonstrating breadth of UX writing capabilities, particularly in retail
- Strong understanding of US culture & trends Excellent command over the English language, both spoke & written.
Personal Attributes:
Strong communication and organizational skills Excellent attention to detail and consistency Capable of working within a fast-paced work environment and work on multiple projects at one time Highly motivated, self-driven, and able to work independently as well as follow creative direction Ability to take direction and be flexible and open to change Being agile to be able to adapt to immediate business needs Having a worldview & global exposure
Useful Links:
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