Director - Product Marketing
3 days ago
Job DescriptionFreshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks' $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential. Key Responsibilities: Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice ○ Lead go-to-market planning to align with corporate revenue and retention goals Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market ○ Ensure consistent narratives across campaigns and customer communications Market Understanding - Deeply understand buyer personas to tailor marketing strategies | Conduct market research and competitive analysis to inform product strategy Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team | Develop case studies and narratives showcasing Freshservice’s value Team Leadership - Manage and mentor a team of product marketing professionals | Foster a culture of innovation and collaboration Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness | Use insights to refine strategies and optimize results QualificationsExperience 14-16 years in B2B product marketing, with 3+ years in leadership roles. Experience marketing IT or other technical products is preferred. Education Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus Skills Strong storytelling, communication, and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences Additional Information At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
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Director Product Marketing
2 weeks ago
Bengaluru, Karnataka, India Anlage Infotech Full time ₹ 1,50,00,000 - ₹ 2,50,00,000 per yearDirector Product Marketing (Cybersecurity)Location: BangaloreExperience: 20+ years of overall marketing experience with significant senior leadership in product marketingEmployment Type: Full-timeAbout the RoleWe're looking for a seasoned Director of Product Marketing to define and drive our global cybersecurity product marketing strategy. This is a senior...
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Director - Product Marketing
7 days ago
Bengaluru, India Freshworks Full timeCompany Description At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000...
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Director - Product Marketing
2 weeks ago
Bengaluru, Karnataka, India Freshworks Full time ₹ 12,00,000 - ₹ 36,00,000 per yearCompany Description At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000...
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Director - Product Marketing
1 week ago
Bengaluru, Karnataka, India Freshworks Full time US$ 1,20,000 - US$ 2,50,000 per yearCompany Description Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business...
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Director - Product Marketing
3 days ago
Bengaluru, India Tata Electronics Full timeABOUT THE BUSINESS: Tata Electronics Private Limited (TEPL) is a greenfield venture of the Tata Group with expertise in manufacturing precision components. Tata Electronics (a wholly owned subsidiary of Tata Sons Pvt. Ltd.) is building India’s first AI-enabled state-of-the-art Semiconductor Foundry. This facility will produce silicon for applications such...
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Director - Product Marketing
15 hours ago
Bengaluru, India Tata Electronics Full timeABOUT THE BUSINESS: Tata Electronics Private Limited (TEPL) is a greenfield venture of the Tata Group with expertise in manufacturing precision components. Tata Electronics (a wholly owned subsidiary of Tata Sons Pvt. Ltd.) is building India’s first AI-enabled state-of-the-art Semiconductor Foundry. This facility will produce silicon for applications such...
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Director - Product Marketing
4 days ago
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Reward360-Director of Product
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Director of Product Management
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