Marketing Technologist

3 weeks ago

Anywhere in IndiaMultiple Locations SGS Technical Services Pvt. Ltd Full time

Profile : Marketing Technologist (SFMC)

Total Experience : 3 years

Notice period : 0-30 : Pune


Job Description :


We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Specialist to join our team. The ideal candidate will possess a deep understanding of SFMC functionality, strong technical capabilities, and a proven track record of successfully implementing and integrating SFMC with various Salesforce products and other marketing tools.


This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation.

Key Responsibilities :


- Integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications.


- Execute day to day campaign request and update respective stakeholders.


- Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein.


- Hands on work experience with API triggers and 3rd party integration.


- API Promotional/Transactional and promotional campaigns.


- Hands-on expertise in HTML and CSS for writing HTML codes used in emails, amscript, including dynamic email functionalities.


- Provide production support, analyse issues, and implement solutions to ensure system stability and performance.


- Technical and Functional proficiency with understanding of Business Acumen.


- Data management - Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources.


- Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions.


- Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders.


- Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC.


- Track and manage project progress and update to respective stakeholders.


- Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios.


Preferred Certifications :

- Salesforce Marketing Cloud Email Specialist certification


- Salesforce Marketing Cloud Administrator certification


- Salesforce Marketing Cloud Developer certification


- Salesforce Marketing Cloud Consultant certification


Requirements :


- Master's or bachelor's degree in computer science, Information Technology, Marketing, or related field.


- Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.


- Excellent communication and Client handling skills.


- Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions.


- Ability to uncover business requirements, develop technical strategies, and create effective solutions.


- Experience with Salesforce marketing cloud studios are must.


- Proficiency in Agile methodologies and facilitation skills.


- Understanding of Marketing Automation Data Governance, Security, and Compliance best practices.


- Location: Pune, with occasional travel to Client locations as required.

(ref:hirist.tech)

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