Marketing Technologist
2 weeks ago
Profile : Marketing Technologist (SFMC)
Total Experience : 3 years
Notice period : 0-30 : Pune
Job Description :
This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation.
Key Responsibilities :
- Integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications.
- Execute day to day campaign request and update respective stakeholders.
- Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein.
- Hands on work experience with API triggers and 3rd party integration.
- API Promotional/Transactional and promotional campaigns.
- Hands-on expertise in HTML and CSS for writing HTML codes used in emails, amscript, including dynamic email functionalities.
- Provide production support, analyse issues, and implement solutions to ensure system stability and performance.
- Technical and Functional proficiency with understanding of Business Acumen.
- Data management - Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources.
- Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions.
- Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders.
- Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC.
- Track and manage project progress and update to respective stakeholders.
- Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios.
Preferred Certifications :
- Salesforce Marketing Cloud Email Specialist certification
- Salesforce Marketing Cloud Administrator certification
- Salesforce Marketing Cloud Developer certification
- Salesforce Marketing Cloud Consultant certification
Requirements :
- Master's or bachelor's degree in computer science, Information Technology, Marketing, or related field.
- Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.
- Excellent communication and Client handling skills.
- Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions.
- Ability to uncover business requirements, develop technical strategies, and create effective solutions.
- Experience with Salesforce marketing cloud studios are must.
- Proficiency in Agile methodologies and facilitation skills.
- Understanding of Marketing Automation Data Governance, Security, and Compliance best practices.
- Location: Pune, with occasional travel to Client locations as required.
(ref:hirist.tech)
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